What it is:
An easy-application, waterproof liquid liner that stays on all day and night.

What it does:
This easy-glide, quick-dry precision liner stays in place until you say when—no smudges, feathering, or running. The thin, marker-like tip is easy to use, even for the beauty beginner, and delivers any look—from a thin line to a bold, dramatic stroke. It goes on smoothly without skipping, smudging, or pulling, and lasts all day.

What it is: An oil-free foundation that masterfully diffuses the line between makeup and skin with coverage so undetectable, they’ll think you were born this way.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Born This Way is available in 35 shades so more people can have flawless, “I woke up like this” skin. It provides undetectable, medium-to-full coverage. It’s oil-free, hydrating, and long wearing. This noncomedogenic formula is also photo friendly and won’t cause flashback.

What it is: A transfer-resistant, medium-coverage foundation that creates a smooth canvas for flawless, comfortable, matte wear that is never cakey or mask-like.

Coverage: Medium

Finish: Matte

Formulation: Liquid

Skin Type: Normal, Combination, and Oily

Ingredient Callouts: Free of parabens. This product is also cruelty-free and gluten-free.

What Else You Need to Know: This is the modern way to wear matte foundation—photo-friendly, smooth, flawless, and comfortable with a soft-focus, velvety finish. Infused with a peach and sweet fig cream scent, this oil-controlling formula delivers up to 14 hours of wear, and features exclusive Comfort Matte Technology™.

What it is: A hydrating, full-coverage, weightless, four-in-one formula that conceals, contours, highlights, and retouches—now in a total of 35 flawless shades.

Coverage: Full

Finish: Natural

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

Ingredient Callouts: Free of phthalates. This product is also cruelty-free.

What Else You Need to Know: This hydrating, buildable, multitasking concealer masks imperfections, smooths, and sculpts skin for natural-looking coverage. It’s infused with coconut water, alpine rose, and hyaluronic acid—skin-loving ingredients that come together for crease-free, weightless wear that’s so naturally flawless they’ll think you were born this way.

What it is: A full-coverage concealer that instantly hides imperfections and dark circles without creasing.

Coverage: Full

Finish: Matte

Formulation: Liquid

Skin Type: Normal, and Oily

Highlighted Ingredients:
-Resveratrol: Provides antioxidant benefits to help protect against skin damage and visible signs of aging.
-Hyaluronic Acid: Supports skin’s natural moisture retention.
-Vitamin E: Provides antioxidant benefits, helps fight against free radicals, and also acts as a natural conditioner.
-Anise Fruit Extract: Helps to soften, smooth, and promote the appearance of glowing skin.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This essential High Coverage Liquid Concealer offers full coverage in 25 shades with hyaluronic acid and resveratrol to achieve a creaseless, soft matte finish while hiding imperfections.

What it is: A medium coverage, natural finish foundation that covers, calms, and flexes without creasing or caking.

Coverage: Medium

Finish: Natural

Formulation: Stick

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Marshmallow Root Extract: Allows the formula to move with your face and never crease or cake.
- Blue Lotus: Moisturizes.
- Chamomile and Lavender: Help calm and soothe skin.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This foundation seamlessly becomes one with your skin thanks to elastic marshmallow root extract (the ingredient that gives the candy its squishy abilities). It also moisturizes with blue lotus and helps calm skin with chamomile. The stick format glides on for quick, mess-free application.

What it is: A three-in-one, long-wearing, powder foundation that sets makeup, hides shine, and can touch up on-the-go.

Coverage: Medium

Finish: Natural

Formulation: Pressed Powder

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s natural health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Born This Way Multi-Use Complexion Powder is oil-free, controls shine, and is long-wearing for up to 12 hours. It blurs the look of imperfections, and hides redness and discoloration. The creamy and comfortable powder formula comes with a two-in-one sponge for different coverage levels.

Clinical Results: In a consumer study of 104 women, after using for one week:
- 95% said this formula helped control shine
- 90% said this formula provided natural coverage
- 91% said this formula made skin look smoother

What it is: A creamy, natural finish concealer with powerful skincare ingredients to brighten and improve the complexion.

Coverage: Medium

Finish: Natural

Formulation: Cream

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Hyaluronic Acid: Works by binding and holding onto moisture to visibly plump the appearance of skin through hydration.
- Vitamin E: Provides antioxidant benefits to help support healthy-looking skin and acts as a natural conditioner.
- Resveratrol: Provides powerful antioxidant benefits to support a more youthful-looking appearance.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This concealer pen is lightweight, non-cakey, non-drying, and melts onto skin to help brighten the appearance of dark spots and smooth the look of your overall complexion. Click once and use the precision tip to reach curves of the face. Warm with fingertips and blend for a natural-looking finish.

What it is: A buildable foundation, made with five mineral ingredients that swirl from powder to silky cream and melt into skin for a natural, luminous finish.

Coverage: Medium

Finish: Radiant

Formulation: Loose Powder

Skin Type: Normal, Dry, and Combination

SPF: SPF 15

Highlighted Ingredients:
- Iron Oxides: Mineral pigments.
- Titanium Dioxide and Zinc Oxide: Provide mineral sunscreen protection.
- Mica and Bismuth Oxychloride: Provide a luminous finish with a silky-soft skin feel.

Ingredient Callouts: Free of mineral oil, sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and fragrance. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This formula feels weightless, wears all day, and won’t clog pores or cause breakouts. It’s available in a full range of 30 shades for all skin tones. It provides clean, natural-looking coverage that won’t cake. It’s also recommended by The Skin Cancer Foundation as an effective broad spectrum sunscreen. It is the number-one prestige loose powder foundation in the U.S.*

The Power Of Good: bareMinerals believes every little choice has the power to make a big difference—for ourselves, our communities and the world around us. As creators of good-for-skin products, they support initiatives that create a chain of good—empowering women to look good, feel good, and do good for others. They want to help everyone feel the power of good.

*Source: The NPD Group, Inc./U.S. Prestige Beauty Total Department/Specialty, Makeup Sales, 12 months ending February 20.

Clinical Results: Based on a 1 week US consumer study of 106 women:
- 96% agreed this foundation feels weightless on their skin
- 95% agreed this foundation reduced the appearance of flaws and imperfections

Based on a 6 week US clinical study of 31 women:
- Promotes clearer, healthier-looking skin over time