What it is:
A hydrating, full-coverage, weightless, four-in-one formula that conceals, contours, highlights, and retouches.

What it does:
This hydrating, buildable, multitasking concealer masks imperfections, smooths, and sculpts skin for natural-looking coverage. It’s infused with coconut water, alpine rose, and hyaluronic acid—skin-loving ingredients that come together for crease-free, weightless wear that's so naturally flawless they’ll think you were born this way.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Born This Way Super Coverage Multi-Use Sculpting Concealer is available in 20 versatile shades. Its doe-foot applicator allows for perfectly-precise application. The weightless formula hydrates skin—so it’s never dry or cakey. It’s noncomedogenic, photo-friendly and flashback-free, and wears for up to 12 hours.

What it is:
A lightweight, loose powder that can be worn alone or applied as a makeup setting powder.

What it does:
Soft Velvet Loose Powder works to optically correct, not mask, imperfections. It evens out your skin tone and provides invisible skin correction so skin looks radiant, fresh and natural. A blend of vitamins A, C, and E delivers antioxidant benefits to protect the skin against harmful free-radical damage. It delivers a flawless soft-focus finish that feels comfortable and never looks dry.

What else you need to know:
Find the right shade for your skin tone: Beach is a deep yellow for medium skin tones, Eden is yellow for medium skin tones, and Flesh is for fair skin tones.

What it is:
An easy-application, waterproof liquid liner that stays on all day and night.

What it does:
This easy-glide, quick-dry precision liner stays in place until you say when—no smudges, feathering, or running. The thin, marker-like tip is easy to use, even for the beauty beginner, and delivers any look—from a thin line to a bold, dramatic stroke. It goes on smoothly without skipping, smudging, or pulling, and lasts all day.

What it is: An oil-free foundation that masterfully diffuses the line between makeup and skin with coverage so undetectable, they’ll think you were born this way.

Coverage: Full

Finish: Radiant

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Born This Way is available in 35 shades so more people can have flawless, “I woke up like this” skin. It provides undetectable, medium-to-full coverage. It’s oil-free, hydrating, and long-wearing for up to 12 hours. This noncomedogenic formula is also photo-friendly and won’t cause flashback.

What it is: A transfer-resistant, medium-coverage foundation that creates a smooth canvas for flawless, comfortable, matte wear that is never cakey or mask-like.

Coverage: Medium

Finish: Matte

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This is the modern way to wear matte foundation—photo-friendly, smooth, flawless, and comfortable with a soft-focus, velvety finish. Infused with a peach and sweet fig cream scent, this oil-controlling formula delivers up to 14 hours of wear, and features exclusive Comfort Matte Technology™.

What it is:
An award-winning concealer that provides medium-to-full, buildable coverage and corrects, contours, highlights, and perfects.

What it does:
Ideal for all skin types, Radiant Creamy Concealer is a multi-action formula that instantly masks imperfections, blurs the look of lines and wrinkles, and hides dark circles and signs of fatigue. The botanical blend hydrates, firms, reduces redness, and strengthens the look of skin by helping its barrier retain moisture. Light-diffusing technology evens out the complexion so that skin appears fresh and natural with a radiant finish. It also delivers antioxidant protection to help shield skin against damaging free radicals.

The Mineral Tone Balancing Powder works to optically correct, not mask, imperfections. Unique powders even the skintone and provide invisible skin correction so skin that skin appears radiant, fresh, and natural. It’s infused with a Multi-Active Botanical Blend, which is loaded with magnolia bark extract, grape seed extract, and vitamin E to help hydrate, reduce the appearance of redness, and improve skin resilience by promoting moisture retention. Light-Diffusing Mineral Powder reduces the appearance of fine lines and wrinkles and helps even out skintone.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"Makeup shouldn’t cover your skin, it should enhance your natural beauty, not mask it."—François Nars, Founder and Creative Director of NARS Cosmetics

This product is free of alcohol and is dermatologist tested, ophthalmologist tested, and non-comodogenic. It is an Allure Reader’s Choice award winner.

This is the #1-selling prestige concealer in the US (Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Makeup Sales, January-June 2018)

Research results:
In an instrumental measurement moisture test after 1 hour of use:
- Skin moisture level jumped by 46%
- 100% of the test panels showed improvement in skin moisture level

In an instrumental measurement moisture test after 12 hours of use:
- Moisture level in the skin increased by 60.6%
- 98% of the test panels showed improvement in skin moisture level

In a clinical independent study on 61 participants:
- 89% felt the product leave the skin looking firmer
- 93% felt the product effectively conceal dark spots, blemishes and dark under eye circles
- 80% felt the product blur lines and wrinkles
- 97% felt the product provide comfortable wear
- 95% felt the product smooth out the surface of the skin
- 93% felt the product was long wear o 90% felt the product left a creaseless-finish
- 97% felt the product was lightweight on the skin