What it is:
A hydrating, full-coverage, weightless, four-in-one formula that conceals, contours, highlights, and retouches.

What it does:
This hydrating, buildable, multitasking concealer masks imperfections, smooths, and sculpts skin for natural-looking coverage. It’s infused with coconut water, alpine rose, and hyaluronic acid—skin-loving ingredients that come together for crease-free, weightless wear that's so naturally flawless they’ll think you were born this way.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Born This Way Super Coverage Multi-Use Sculpting Concealer is available in 20 versatile shades. Its doe-foot applicator allows for perfectly-precise application. The weightless formula hydrates skin—so it’s never dry or cakey. It’s vegan, noncomedogenic, photo-friendly and flashback-free, and wears for up to 12 hours.

What it is:
A full-coverage concealer in 25 shades to smooth imperfections, contour, and highlight.

What it does:
Essential High Coverage Liquid Concealer offers full coverage with hyaluronic acid and resveratrol to achieve a creaseless, soft-matte finish while correcting and smoothing the look of imperfections. It’s also formulated with anise fruit extract and vitamin E to help keep skin glowing and looking refreshed all day long.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is gluten-free, vegan, and cruelty-free.

What it is: An oil-free foundation that masterfully diffuses the line between makeup and skin with coverage so undetectable, they’ll think you were born this way.

Coverage: Full

Finish: Radiant

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Born This Way is available in 35 shades so more people can have flawless, “I woke up like this” skin. It provides undetectable, medium-to-full coverage. It’s oil-free, hydrating, and long-wearing for up to 12 hours. This noncomedogenic formula is also photo-friendly and won’t cause flashback.

What it is: A transfer-resistant, medium-coverage foundation that creates a smooth canvas for flawless, comfortable, matte wear that is never cakey or mask-like.

Coverage: Medium

Finish: Matte

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This is the modern way to wear matte foundation—photo-friendly, smooth, flawless, and comfortable with a soft-focus, velvety finish. Infused with a peach and sweet fig cream scent, this oil-controlling formula delivers up to 14 hours of wear, and features exclusive Comfort Matte Technology™.

What it is:
A lightweight, loose powder that can be worn alone or applied as a makeup setting powder.

What it does:
Soft Velvet Loose Powder works to optically correct, not mask, imperfections. It evens out your skin tone and provides invisible skin correction so skin looks radiant, fresh and natural. A blend of vitamins A, C, and E delivers antioxidant benefits to protect the skin against harmful free-radical damage. It delivers a flawless soft-focus finish that feels comfortable and never looks dry.

What else you need to know:
Find the right shade for your skin tone: Beach is a deep yellow for medium skin tones, Eden is yellow for medium skin tones, and Flesh is for fair skin tones.

What it is:
A high-performance foundation brush designed with ideal shape, density, and texture to achieve the most seamless finish.

What it does:
Vanish Foundation Brush is designed specifically to work with the Vanish Foundation Stick for the most flawless foundation look. The bristles provide an ultrasoft texture that recreates a luxe microfiber feel on the face. Designed with a unique shape to fit into all the contours of the face, including around the nose and under the eyes, it features uniquely crimped bristles that provide the ultimate control so you can easily sweep the foundation across the face.

What else you need to know:
This brush has vegan, high-grade, ultra-soft taklon bristles.

Hourglass products are 100 percent cruelty-free.

What it is:
A makeup brush that allows you to achieve the soft finish of airbrushing.

What it does:
This foundation brush flawlessly blends and buffs makeup for a perfectly airbrushed effect.

What else you need to know:
This product is vegan.

Category:
✔ Foundation

Coverage:
✔ Medium

Formula:
✔ All Formulas

Bristle type:
✔ Synthetic

What it is:
A foundation brush with medium length, soft bristles that are densely packed and is ideal for building coverage in layers for a medium coverage.

What it does:
Buff on your favorite foundation or powder with this brush designed to provide greater precision and maximum control. The brush head is densely packed with short, synthetic bristles, ideal for building coverage in layers until you’ve reached your desired finish.

Beauty Tip:
Apply product to the tip of the brush and gradually buff into the skin. Build coverage in layers for your idea airbrushed finish.

What else you need to know:
This product is not tested on animals.

Brush Cleaning Tips: Bristle hold onto oils, excess product, debris, and bacteria, which can ultimately led to unwanted breakouts and skin irritation. Cleaning your brushes can extend the life of the bristles and make for a better makeup application and blending.
- For a quick clean, use Dry Clean: Instant Dry Brush Cleaner Spray
- For a daily clean, use The Cleanse: Daily Brush Cleaner
- For a deep clean, use Solid Clean: Solid Brush Cleaner

What it is:
A concealer brush that applies correcting formulas with a flawless, airbrushed look.

What it does:
Discover the secret to the smoothest finish possible with this unique round brush that precisely conceals dark circles, redness, and all other imperfections in one gesture. The short, synthetic bristles allow you to buff and blend from light to heavy, and achieve perfect, even coverage across your face.

What else you need to know:
This product is not tested on animals.

This product is an Allure Best of Beauty award winner.

What it is:
A brush with antibacterial bristles specially designed to apply mineral powders.

What it does:
Ideal for loose or pressed formulas, the shape of this brush head makes it easier to make the circular movements required for applying mineral powders. The synthetic bristles make for easy pick-up and mixing of heavier textures.

What else you need to know:
This product is not tested on animals.

Category:
✔ Multitasker
✔ Foundation

Coverage:
✔ Buildable

Formula:
✔ All Formulas

Bristle type:
✔ Synthetic

What it is:
A true multitasker brush with domed shaped, longer bristles that create a smooth, streak free application for an airbrushed finish.

What it does:
This professional-quality brush was designed to create a natural, airbrushed finish. The long, domed bristles flex with your skin for a smooth, streak-free application and allow you to build the coverage you want. Simply buff your foundation on in light, circular motions.

Beauty Tip:
Apply formula to bristles, then buff in light circular strokes onto the face. This brush allows you to build your desired coverage.

What else you need to know:
This product is not tested on animals.

Brush Cleaning Tips: Bristle hold onto oils, excess product, debris, and bacteria, which can ultimately led to unwanted breakouts and skin irritation. Cleaning your brushes can extend the life of the bristles and make for a better makeup application and blending.
- For a quick clean, use Dry Clean: Instant Dry Brush Cleaner Spray
- For a daily clean, use The Cleanse: Daily Brush Cleaner
- For a deep clean, use Solid Clean: Solid Brush Cleaner

What it is: An award-winning concealer that provides medium-to-full, buildable coverage and corrects, contours, highlights, and perfects.

Highlighted Ingredients:
- Mineral Tone Balancing Powder: Works to optically correct, not mask, imperfections.
- Multi-Active Botanical Blend (Magnolia Bark Extract, Grape Seed Extract, and Vitamin E): to help hydrate, reduce the appearance of redness, and support skin resilience by promoting moisture retention.
- Light-Diffusing Mineral Powder: Reduces the appearance of fine lines and wrinkles and helps even out the look of skin tone.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Ideal for all skin types, this multi-action formula that masks imperfections, blurs the look of lines and wrinkles, and hides dark circles and signs of fatigue. The botanical blend hydrates, firms, reduces redness, and strengthens the look of skin by helping its barrier retain moisture.

Clinical Results: In a clinical independent study on 61 participants:
- 89% felt the product leave the skin looking firmer
- 93% felt the product effectively conceal dark spots, blemishes and dark under eye circles
- 80% felt the product blur lines and wrinkles