What it is: A clear primer gel that smooths the look of skin and blurs flaws so your makeup looks better and lasts.

Ingredient Callouts: Free of parabens, and phthalates. This product is also vegan and cruelty-free.

What Else You Need to Know: Reduce the appearance and fine lines and pores while locking in your makeup looks with the Original Photo Finish Smooth & Blur Primer. Lightweight and oil-free, it glides on to give you a flawless finish, while antioxidants and vitamins A and E help protect your skin from environmental pollutants, damage, and stress.

Clinical Results: In a consumer study on 103 women after 1 week of use:
- 93% saw blurred imperfections
- 95% said it helped makeup go on flawlessly
- 94% said it worked well with their skin tone

What it is:
A crease-free, lasting eyeshadow primer that lasts all day.

What it does:
Shadow Insurance locks down eyeshadows, intensifying color to ensure waterproof, crease- , and fade-proof coverage for up to 24 hours. The ultra-lightweight, colorless formula glides effortlessly onto lids, leaving a smooth, even canvas for budge-proof shadow application.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Truly versatile, Shadow Insurance can be used with powder or cream eyeshadow products, and it's concentrated: the size of a rain drop covers the entire lid.

This product is free of synthetic fragrances and dyes and petrochemicals.

What it is: A bestselling, award-winning, instant-black lash primer, eyeliner, and mascara in one—with clinically-tested, waterproof results for up to 12 hours.

Highlighted Ingredients:
- Collagen: Creates the appearance of increased lash volume.
- Biotin: Supports hair’s natural keratin levels for healthy-looking lashes.
- Peptides: Enhance the appearance of lash length, fullness, and volume.

What Else You Need to Know: This lash innovation is your waterproof lash primer, eyeliner, and mascara in one step. The ultra-skinny wand gets to the root of your lashes, laying down black pigment between lashes for tightlined, eyeliner-like definition, a lash-lengthening effect, and the look of a fuller lash line.

What it is:
A professional balm that minimizes the appearance of pores.

What it does:
Quickly minimize the appearance of pores and fine lines and help makeup stay put with this priming phenomenon. The silky and lightweight formula can be worn under makeup to create a smoother-than-smooth canvas or used throughout the day to mattify shine and touch up problem areas. It’s so translucent, no one will know you’re wearing anything!

What else you need to know:
The oil-free formula contains vitamin E, which is known to protect skin from free radicals.

What it is: A primer that quickly minimizes the appearance of pores and fine lines for smoother-than-smooth skin.

Finish: Natural

Formulation: Cream

Skin Type: Normal, Dry, Combination, and Oily

What Else You Need to Know: Apply this silky, lightweight balm alone, under or over makeup. This priming phenomenon is your quick fix solution for flawless looking skin. POREfessional’s translucent, oil-free formula complements all skin tones to create a smooth canvas and mattify shine. The formula contains a vitamin E derivative, which is known to protect skin from free radicals.

What it is:
An amazing preservative-free foundation primer that's great for all skin types.

What it does:
Developed to combat flaky dryness, rough patches, fine lines, excess oil, enlarged pores, and uneven texture, this mineral-infused, satin-finish formula glides on seamlessly with no tacky feel to provide a skin-smoothing complexion before you apply foundation. For added age-defying power, it is infused with soothing plant extracts, antioxidants, and nourishing vitamins C and E.

What else you need to know:
The Power Of Good: bareMinerals believes every little choice has the power to make a big difference—for ourselves, our communities and the world around us. As creators of good-for-skin products, they support initiatives that create a chain of good—empowering women to look good, feel good, and do good for others. They want to help everyone feel the power of good.

What it is: A weightless, super-fine microspheric powder that has a one-of-a-kind texture.

Formulation: Cream

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Titanium Dioxide 2.45%: Protects skin from harmful UVA/UVB rays.
- Zinc Oxide 4.2%: Provides physical protection from damaging UVA rays.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This cream is formulated with microspheric powders that fill and soften the appearance of fine lines and wrinkles, minimize the look of pores, conceal redness, and create a smooth, even canvas for makeup.

What it is: A two-in-one pore refiner and makeup primer that helps diminish the look of pores and imperfections, mattifies the skin, and creates a smooth canvas.

Skin Type: Normal, Combination, and Oily

Skincare Concerns: Pores and Oiliness

Highlighted Ingredients:
- Oil-Absorbing Spheres: Mattify skin and diffuse light to minimize the appearance of pores, expression lines, and wrinkles.
- Red Clover Flower Extract: Helps shrink the look of pores over time by rebalancing skin conditions responsible for pore enlargement.
- Derivative of Salicylic Acid: Gently exfoliates dead skin cells and oil build-up within pores, smooths the look of skin’s surface, and calms skin.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also gluten-free.

What Else You Need to Know: This primer is shown to keep skin shine-free with pore-refining ingredients including red clover flower extract that works to shrink the look of pores and a soothing derivative of salicylic acid that gently exfoliates away dead skin cells and oil build-up for a smooth canvas. Dermatologist-tested, hypoallergenic, and non-comedogenic.

Clinical Results: In an instrumental evaluation conducted on 30 volunteers:
- 40% reduction in skin oiliness after 1 application
- 100% showed a decrease in the appearance of pore size after 1 application

What it is:
A primer for concealers and eyeshadows.

What it does:
This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease; eyeshadows stay vibrant and true. Now in two neutral shades to suit all skin tones, Stay Don’t Stray features a new dip-n-dab wand for easier application. Remember: just a dab'll do ya!

What else you need to know:
Sodium hyaluronate is known to hydrate, while vitamins C and E are known to help fight signs of aging.

Skin type:
✔ Normal
✔ Dry
✔ Combination
✔ Oily

What it is:
A shine-stopping, pore-diffusing primer that smooths the way for better foundation application and longer wear with an instant retouch effect.

What it does:
Nothing is sexier than touch-worthy skin. Pro Filt’r Instant Retouch Primer is the first step to getting there. Paired with Pro Filt'r Foundation, this oil-free primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky. That means smoother foundation application and longer makeup wear.

Unlike a basic mattifying primer, Pro Filt’r’s cushiony, touch-me-now texture mattifies skin with the lightest possible feel for a full-on sensorial experience. The universal invisipink™ formula creates a filter-like blurring effect and melts instantly into all skin tones without a trace. Pro Filt’r works all day to help makeup last longer, and feel lightweight and comfortable, so you don’t have to worry about your skin—and you’ll be ready for anything.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
For Rihanna, creating the perfect soft matte base is the most important part of any look—and the first step to the Fenty Face, her real-life method for killer radiance.

"I wanted this primer to feel soft and moisturizing at the same time, as well as do the job of keeping makeup on."—Rihanna, Brand Founder

Fenty Beauty is 100 percent cruelty-free.

What it is: A hydrating face primer infused with coconut water and skin revivers.

Highlighted Ingredients:
- Coconut Water: Hydrates skin.

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Hangover is a revolutionary makeup primer infused with coconut water, probiotic-based ingredients, and skin revivers that work together to boost skin’s radiance, promote elasticity, and help hydrate while locking down makeup for fresher, longer, and more flawless wear.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A velvety priming balm of pressed silk that smooths and makes makeup last longer while keeping it out of skin, helping to prevent clogged pores and breakouts.

Solutions for:
- Pores
- Oiliness
- Dullness and uneven texture

If you want to know more…
This multitasking skin-protecting, makeup-perfecting primer is for face, eyes, and lips. Silk extracts feel nourishing on skin and diminish the look of pores, fines lines, and imperfections for the perfect canvas before makeup. Silk powder makes makeup glide on more evenly and last longer, minimizing excess shine with a soft focus finish. A protective layer derived from botanicals acts as a barrier between makeup and skin, helping to prevent clogged pores that can lead to breakouts. Anti-pollution natural active ingredients fight immediate attack from environmental stressors and help support the skin’s barrier function to act against future attack, visibly reducing the appearance of wrinkles and dullness. Pink and gold pearl helps even skin tone for a healthy look, and hadasei-3—a trinity of Japanese superfoods green tea, rice, and algae—visibly restores youthful radiance.

What else you need to know:
This product is noncomedogenic, non-irritating, non-sensitizing, dermatologist tested, cruelty-free, and formulated without synthetic fragrances, mineral oil, sulfate detergents, urea, DEA, or TEA.

The journey of The Silk Canvas to you: the final step of the geisha’s skincare ritual—and the beginning of her makeup—is to press a thin layer of melted Japanese wax called Bintsuke into her skin. This soft layer creates a smooth, poreless canvas to help her makeup last all day and protect her skin beneath. Tatcha brings a modern evolution of this time-honored practice to life in The Silk Canvas.

Beauty that gives back: every Tatcha purchase you make supports girls’ education around the world. Tatcha is proud to partner with Room to Read to transform girls’ futures.—Victoria Tsai, Founder

Research results:
- 100% of subjects agreed that their skin felt smoother immediately after application

After 2 weeks:
- 100% of subjects agreed after using the primer that their skin felt soft, fresh, and natural, more even-toned, younger, and healthier, and their makeup applied more smoothly
- 95% of subjects agreed after using the primer that their skin had a healthy glow, a soft "filter finish" look even without makeup, their skin had a satin finish, and their foundation had better coverage
- 90% of subjects agreed after using the primer that their makeup did not crease and that they would wear the primer alone without makeup

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is:
A lightweight, non-greasy, non-sticky formula that sets the stage for perfect, lasting eye-makeup application.

What it does:
This smooth-textured essential glides over the eyelid without dragging. It performs like a magnet, preventing eyeshadow from migrating and creasing. Micro-encapsulated pigments float over the eye area, finessing skin texture and blurring fine lines. Use the Smoky shade to prep your lids for a smoldering smoky-eye look.

What it is:
An oil-free, silicone-free, luminous matte primer that glides on for a glowing, shine-free finish.

What it does:
The luminous take on Milk Makeup's bestselling, silicone-free Blur Stick Matte Primer blurs the look of pores and fine lines while imparting a shimmering, matte finish. Powder-filled blurring microspheres absorb oil to mattify skin. The creamy formula goes on translucent to create a golden, pearl-infused glow on all skin tones and helps makeup look better and wear longer. Luminous Blur Stick is thoughtfully formulated with ingredients that won’t clog pores, is appropriate for or all skin tones, and is ideal for normal-to-oily skin types.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Luminous Blur Stick is cruelty-free, paraben-free, vegan, soy-free, talc-free, and gluten-free. Milk Makeup believes you should have good ingredients and epic payoff because compromise is cool, but not in your beauty routine. They care about what is put in their formulas just as much as what is left out. This product is cruelty-free, paraben-free, and 100 percent vegan. Milk Makeup means no rules. #LiveYourLook

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A light, silky primer that blurs the look of pores and wrinkles, while enhancing the wear of makeup.

Solutions for:
- Pores
- Uneven skin tone
- Fine lines and wrinkles

If you want to know more…
No Poreblem Primer provides seamless coverage for concealing pores and uneven skin tone, while creating an invisible layer that acts as a barrier to outside elements. It leaves skin velvety, smooth, and fresh—and completely prepped for flawless makeup application.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty free, vegan, and hypoallergenic.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Dry

What it is:
A cooling, airy mousse primer that leaves skin looking fresh, pore-fected, and softly glowing.

Solutions for:
- Dullness and uneven texture
- Pores

If you want to know more…
This is the perfect glow-to step between skincare and makeup. Smooth this super-cooling, weightless primer on skin after moisturizer and before makeup to improve the appearance of pores, smooth texture, and brighten skin.

What else you need to know:
As early as your 20s, skin starts to change. It loses its luster and needs some extra help to bounce back from everyday stress. That’s because of something called carbonylation. It’s a protein change that can lead to dullness. That’s where willowherb comes in. It helps inhibit that dullness causing protein change and restore your natural, gorgeous glow.

Thanks to the love of fans like you, Original Skin™ Primer is out of stock. But don’t worry—we’ll email you ASAP when it’s back in July!

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
An oil-free, lightweight gel face primer that smooths skin and leaves a soft-focus finish.

Photo Finish Primers got a makeover! It’s the same formula you’ve always loved, just with a fresh new look. Now it’s easier than ever to find a primer that’s perfect for your skin needs.

Solutions for:
- Pores
- Fine lines and wrinkles
- Dullness and uneven texture

If you want to know more…
Prep skin for flawless makeup application while creating a silky smooth canvas for makeup application with Photo Finish Foundation Primer. Infused with peptides and antioxidant vitamin C.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This water-based primer works for all skin types but is ideal for sensitive, acne-prone, oily, or combination skin. This product is cruelty-free and free of fragrance, talc, and sodium lauryl sulfate. It is also vegan.