Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A clear primer gel that smooths the look of skin and blurs flaws so your makeup looks better and lasts.

Photo Finish Primers got a makeover! It’s the same formula you’ve always loved, just with a fresh new look. Now it’s easier than ever to find a primer that’s perfect for your skin needs.

Solutions for:
- Pores
- Fine lines
- Dullness and uneven texture

If you want to know more…
Instantly reduce the appearance and fine lines and pores while locking in your makeup looks with the Original Photo Finish Smooth & Blur Primer. Lightweight and oil-free, it glides on to give you a flawless finish, while antioxidants, vitamins A and E, and peptides help protect your skin from environmental pollutants, damage, and stress.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Photo Finish The Original Smooth & Blur Primer was the first product developed at Smashbox’s creative L.A. photo studio. It’s been a makeup artist must-have for over 17 years, and is still their number-one bestseller. This product is cruelty-free and free of sodium lauryl sulfates, fragrance, and talc. It is also vegan.

Research results:
In a consumer study, after 1 week of use:
- 93% saw blurred imperfections and smoother skin
- 91% saw minimized pores and lines
- 95% said it helped makeup go on flawlessly
- 94% said it worked well with their skin tone
- 94% agreed foundation blended more easily

What it is:
An oil-free primer with a silky, airy texture that leaves a smooth canvas for makeup, while reducing the look of redness, pores, and wrinkles.

What it does:
With a texture unlike any other, this silky primer extends the wear of makeup while also concealing redness, minimizing the appearance of pores, fine lines and wrinkles, and providing broad spectrum SPF 15 for a perfect complexion that lasts. It leaves a smooth, even surface so that foundation effortlessly glides on and stays put for all-day makeup wear. This unique primer has an airy, silky cloud-like texture and layers onto skin without added weight or a greasy after feel. It delivers Broad Spectrum SPF 15 sun protection with mineral-derived sunscreens. It’s ideal for all skin types, even sensitive, blemish-prone skin, and it repels water so makeup stays looks freshly applied all day long.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The perfect complexion starts with Veil Mineral Primer. As the first step in your makeup routine, it creates the ideal canvas for your makeup to effortlessly glide on and stay on for all-day wear. The silky, weightless texture smooths and evens out the skin for perfect application and wear every time. It’s the one product that will elevate your foundation to unprecedented performance.

"Before I developed Veil Mineral Primer, I wasn’t a big fan of using makeup primers. They always felt like an extra and unnecessary step in your makeup regimen. But then I started working with a chemist on the idea of a next generation primer, and, after numerous incarnations, we came up with Veil. It was unlike any other primer I had seen—it was silky in texture, it concealed redness, it repelled water so your foundation lasts longer, and it had an SPF. I felt like it delivered in so many ways that I knew it had earned a place in my daily routine."—Carisa Janes, Hourglass Founder

Hourglass products are 100 percent cruelty-free.

What it is:
A mink-brown lash primer that tints, defines, and primes lashes for a natural, feathery look—plus, it can be paired with your favorite mascara for boosted length and separation.

What it does:
Step up your lash look with They’re real! tinted primer. When worn alone, the mink-brown primer gives lashes a natural, feathery look, and when worn as a primer, it boosts your mascara’s performance. Infused with a high-performing gel formula, it is water-resistant and conditions lashes with provitamin B5. Its custom ExtraFlex brush is specially designed to move with lashes for ultimate separation.

Research results:
They’re Real! Tinted Primer:
In a consumer panel survey on 65 women after 1 week:
- 89% said lashes had a natural look
- 91% said it was soft enough to layer on mascara 6 hours later

Beauty tip:
Wear underneath They're Real! Lengthening Mascara for dramatically boosted lash length and separation.

What it is:
A lash primer with an air-pumped texture that coats each lash with a dense, lightweight layer to intensify the effects of the mascara.

What it does:
Enriched with Pure WhiteTM complex, this primer reveals the optimal color and intensity of lashes. Its revitalizing oil serum concentrate improves thickness, curl, and the look of lashes for ever-increasing results, application after application.

What else you need to know:
A collection of makeup artist essentials, designed to suit all skin tones, used at the Dior runway shows, and inspired by the energy backstage.

Research results:
In a clinical evaluation on 31 women after 8 weeks of application:
- Subjects reported 73% more curl

In instrumental tests on 21 subjects, comparison of bare lashes vs. lashes with Diorshow Maximizer 3D and Diorshow mascara:
- Subjects reported 90% more curl
- Subjects said lashes looked 38% longer

What it is:
A conditioning lash primer that boosts the benefits of Clinique mascaras.

What it does:
This lash-conditioning undercoat contains a unique polymer combination that holds mascara to lashes for a longer, fuller look with extended wear. The moisturizing formula also helps to condition and mend dry lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is ophthalmologist-tested, and free of SLS, talc, silicone, mineral oil, alcohol, gluten, fragrance, and oil. It is formulated with 100 percent vegan ingredients.

What it is:
An eyeshadow primer that locks on shadow and maximizes color vibrancy for 24 hours.

What it does:
Smashbox’s 24 Hour Photo Finish Shadow Primer keeps your eyeshadow in place and vibrant all day. It glides a smooth base onto lids that makes applying every type of shadow a breeze, and acts like glue to lock on shadow. The sweat- and humidity-resistant formula prevents budging, fading, and creasing.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Smashbox tested this eyeshadow primer during day-long shoots at their L.A. photo studio—and in women’s real lives. It’s proven to last for full 24 hours, whether you're at an A.M. yoga class or after-hours drinks. It works great with oily lids and locks on even the most shimmery shadows.

This product is vegan, cruelty-free, and formulated without fragrance and sodium lauryl sulfate.

What it is:
A primer for concealers and eyeshadows.

What it does:
This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease; eyeshadows stay vibrant and true. Now in two neutral shades to suit all skin tones, Stay Don’t Stray features a new dip-n-dab wand for easier application. Remember: just a dab'll do ya!

What else you need to know:
Sodium hyaluronate is known to hydrate, while vitamins C and E are known to help fight signs of aging.

What it is:
A vegan, 12-hour makeup primer that fights shine and minimizes the look of pores for a smooth, matte surface.

What it does:
This waterproof mattifying and re-texturizing complexion primer features optical matte-blur technology that reduces the look of imperfections. It leaves a shine-free matte canvas for your foundation to last 12 hours. The silky, invisible gel is ideal for oily or combination skin, while it helps to erase pores and resurface uneven skin texture from fine lines, dry patches, or acne scars. The nutrient-rich formula infuses antioxidant botanical extracts into the skin to help neutralize free radicals so that your complexion gets an immediate skin-boost, even before makeup.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is dermatologist tested and formulated with tarte’s 12-hour power.

What it is:
A lightweight, non-greasy, non-sticky formula that sets the stage for perfect, lasting eye-makeup application.

What it does:
This smooth-textured essential glides over the eyelid without dragging. It performs like a magnet, preventing eyeshadow from migrating and creasing. Micro-encapsulated pigments float over the eye area, finessing skin texture and blurring fine lines. Use the Smoky shade to prep your lids for a smoldering smoky-eye look.

What it is:
A glue specifically formulated to lock down eye glitter and enhance its reflective quality.

What it does:
This colorless cream formula is designed to grab and hold loose glitters, pigments, and shimmers so they won't come off until you take them off.

What it is:
A white pre-mascara primer that helps thicken and lengthen lashes.

What it does:
Grande Primer is a white pre-mascara lengthener and thickener that’s infused with a lash-loving combination of no-flake microfibers, nutrients, and peptides that works to condition while you coat—instantly increasing lash volume while improving lash appearance over time. It preps the lashes for mascara application and boosts its effects by instantly adding dramatic length, volume, and it curls while maintaining naturally soft, supple lashes. The unique molded brush is designed specifically for lash priming to ensure proper separation of the lashes, resulting in a flawless application.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is water resistant, long-wearing, and comfortable for everyday wear. GrandePRIMER is opthamologist approved and safe to use with contacts. It is paraben-free, cruelty-free, and made in Italy. Its smudge proof water based formula is safe to use with eyelash extensions/false lashes and is comfortable to wear.

Research results:
In a consumer perception study of GrandePRIMER:
- 100% reported instant, dramatic length
- 100% reported that GrandePRIMER is non-flaking
- 97% reported boosted lash volume and intensified mascara look
- 94% preferred the look of their lashes with primer and mascara over mascara alone

What it is:
A whipped, creamy lash primer that conditions and preps for the perfect mascara application.

What it does:
Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush coats each lash from root to tip, making them thicker and longer—letting you build dramatically better-looking lashes that look like false lashes. Formulated with protective panthenol and conditioning vitamin E, this primer strengthens lashes for high-volume application.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is fragrance-free.

What it is:
A jet black lash primer that enhances, protects, and preps lashes for mascara application.

What it does:
This black lash primer delivers the ultimate base of lash fullness and thickness, while finishing your mascara with a true black finish, without the use of harmful carbon black. Pentapeptide-17 encourages new lash growth for thicker, longer lashes over time, while enriching vitamins and nourishing ingredients condition and protect lashes. Prior to applying mascara, build as many coats as desired within 30 to 60 seconds to immediately thicken and lengthen lashes.

What it is:
A BB cream eyelid primer that color corrects while it protects with broad spectrum SPF 20.

What it is formulated to do:
This hydrating primer is infused with SPF 20 and an EnviroDefend complex, which aids in guarding the delicate eyelid area from sun, smoke, and pollutants. Air Patrol's universal shade color corrects and ensures that eyeshadows stay put with its ultrasoft CushionCalm™ tip.

Research results:
In a consumer panel survey on 70 women after 1 week:
- 91% said it extends the wear of eyeshadow
- 94% said it relieves dryness
- 93% said it feels calming and soothing

Beauty Tip:
Going shadow-free? Wear air patrol alone—the special shade gives natural-looking color correction on all skin tones.

What it is:
A professional balm that minimizes the appearance of pores.

What it does:
Quickly minimize the appearance of pores and fine lines and help makeup stay put with this priming phenomenon. The silky and lightweight formula can be worn under makeup to create a smoother-than-smooth canvas or used throughout the day to mattify shine and touch up problem areas. It’s so translucent, no one will know you’re wearing anything!

What else you need to know:
The oil-free formula contains vitamin E, which is known to protect skin from free radicals.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination

What it is:
An effective primer that instantly* mattifies shine and minimizes the look of pores. *Individual results may vary.

Solutions for:
- Oiliness
- Pores
- Dullness and uneven texture

If you want to know more…
A cult favorite for six years, pores no more® pore refiner primer is Dr. Brandt’s quick fix for flawless, photo-ready skin at any age and during any season. This miracle base creates the perfect canvas for your makeup application. It acts as an invisible barrier to prevent makeup from clogging pores and as a velvety primer to absorb excess oil and blur fine lines and imperfections while improving the longevity of makeup. Your skin will look and feel smoother, more uniform, and perfectly shine-free.

What else you need to know:
A game-changer in the world of selfies, this cult-favorite is Dr. Brandt’s quick fix for flawless, photo-ready skin. An instantly* mattifying primer and pore refiner in one, it’s a miracle base that creates the ideal skin canvas for long-lasting makeup. The velvety formula absorbs excess oil, minimizes the look of pores, blurs fine lines and imperfections, and is beautifully melt-proof—no matter how high the humidity. Skin looks and feels smooth and fresh with an ultra-clean sensation. *Individual results may vary.