Best "My Lips But Better" Shades

What it is: A cult-fave lip gloss, now with pure, creamy color and incredible shine, that instantly leaves lips looking smoother and more voluminous.

Formulation Type: Lip Gloss

Ingredient Callouts: Free of parabens and phthalates. It is also gluten-free, and cruelty-free.

What Else You Need to Know: The favorite feel-good, look-great lip gloss now comes in medium- to full-coverage color and zero shimmer. It’s buildable with full-intensity pigment and brilliant shine. The XXL wand applies in just one swipe with a non-sticky feel. It has an addictive peach-vanilla scent plus vitamin A to nourish lips.

What it is: A clinically tested, ultra-shiny gloss with immediate and long-term softening, hydrating, and visibly plumping benefits.

Ingredient Callouts: This product is cruelty-free and vegan.

What Else You Need to Know: This clean lip gloss feels wonderful to apply with a plush applicator that luxuriously hugs your lips. Immediately, lips feel comforted and appear ultra-shiny and smooth with less-visible lines and signs of irritation.

What it is: A pigmented, longwear lipstick with a creamy vegan formula infused with aloe vera and avocado oil that leaves lips feeling nourished and hydrated.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: With a new look and vegan formula, this hydrating lipstick gives you high-impact, long-lasting color in a single swipe. The collection includes 35 Los Angeles-inspired shades from sheer pink and everyday nude to bold red in three moisturizing, vibrant finishes: cream, matte, and shine.

What it is: A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.

Formulation Type: Lipstick

Benefits: Hydrating and Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Selena wanted to create a classic lipstick that’s truly comfortable. This innovative, flexible formula moves with your lips for cushiony, pigment-rich color that lasts all day while keeping lips soft, nourished, and

What it is: A cushiony, tinted lip oil packed with plumping hyaluronic acid and major moisturizing properties to leave lips soft, smooth, and anything but sticky.

Highlighted Ingredients:
- Hyaluronic Acid: Visibly plumps lips with immediate and long-lasting hydration.
- Salicornia Herbacea Extract: Improves hydration by up to 6,000 percent for smoother, more supple-looking lips.
- Meadowfoam Seed Oil: A rich, balmy oil that supports skin’s natural barrier to help lock in moisture.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What it is: An original juicy lip gloss with ultra-high shine for a fuller lip effect—the perfect cushiony texture keeps lips hydrated for up to four hours.

Highlighted Ingredients:
- Vitamin E: Hydrates and softens lips.

Ingredient Callouts: Free of parabens.

What Else You Need to Know: This ultra-shiny lip gloss drenches lips in a nourishing formula for a fuller lip effect. Every press of the tube tip applicator delivers moisturizing gloss with a long-lasting glossy lip shine. Lips are left feeling lusciously juicy with up to four hours of lasting hydration.

What it is: A lightweight, high-shine, intensely pigmented lip formula.

Highlighted Ingredients: 

- Lightweight Silica Powders: Provide all-day shine.

- Esters and Polymers: Provide easy, glossy application.

- Polyethylene Wax: Provides a lightweight, conditioned feel.

What Else You Need to Know: This innovative lip formula combines the easy application of a lipstick, the gleam of a gloss, and the rich emollient of a balm. Featuring lightweight silica powders, the combination of esters and polymers ensure even, glossy application, while polyethylene wax gives a lightweight, conditioned feel.

What it is: Lips look fuller and plumper after applying this high-shine, vibrant lip gloss.

Formulation Type: Lip Gloss

Benefits: Plumping

What Else You Need to Know: High-shine lip gloss enriched with moisturizing sunflower seed oil, ginger root oil, and peppermint oil. Helps hydrate and plump up lips with each application.