Gray hair can be a natural part of the aging process, but that doesn't mean you have to live with dull or yellowing strands. Embrace your silver locks with our selection of specially formulated gray hair shampoos. Designed to enhance and brighten gray or silver hair, these shampoos help neutralize unwanted tones while nourishing and strengthening your locks. Say goodbye to lackluster gray hair and hello to vibrant, radiant strands with our range of expertly curated shampoos for gray hair.
$63.00
Shiny white Gray Hair...I love this product. It keeps my hair shiny & white — no yellowing. My hair is soft & the fragrance is light...Used a small amount, lathered in my hands and washed thru my hair. My silvery/white gray hair was back. Not drying at all.
What it is: An illuminating shampoo that brightens gray, silver, and white shades while eliminating dull, yellow tones and softening strands for ageless-looking hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Color Fading
- Brassiness
ITEM: 2504124
Size: 250 mL/ 8.5 oz
$49.00
BEST SHAMPOO ON THE MARKET...this shampoo truely saved my hair i have tryed soooo many purple shampoos but this got my hair to the exact shade i wanted its now a beautiful silver i have been trying to get for sooooo long...I love this purple shampoo. I’ve tried multiple purple shampoos for my highlighted hair and this one seems to actually tone my hair super nice.
What it is: A purple shampoo that leaves blond, lightened, and gray hair soft, hydrated, and 3X brighter.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
- Color Safe
- Dryness
Key Benefits:
- Boosts hair’s brightness by 3X
- Neutralizes yellow tones
- Hydrates hair
Highlighted Ingredients:
- Microfine Pigments: Evenly tone and brighten by reaching porous areas of hair.
- Shea Butter: Nurtures, replenishes moisture, and detangles for soft, shiny hair.
- Olaplex Bond-Building Technology™: Promotes strong, healthy-looking blond and gray hair.
Ingredient Callouts: Free of parabens, formal
$76.00
This shampoo smells great and is clear, so it didn’t stain my shower like purple shampoos do. ...I love this shampoo! It leaves my hair so shiny, yet doesn't dry my hair out like other clear / clarifying shampoos.
What it is: A moisturizing daily shampoo with Japanese-sourced white peony that gently cleanses, soothes, and adds shine to highlighted or lightened blonde and gray hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Safe
$76.00
Not this stuff! It leaves my hair feeling like a normal shampoo after and doesn’t dry my hair plus it kicks brass in the butt. ...I bought this product to tone my blonde hair. I felt like it didn’t dry my hair out like other purple shampoos. ...kicks brassy hairs butt
What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in highlighted or lightened blonde and gray hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Fading
$62.50
Once a week is enough for my colored hair (gray coverage and lightening). I have 3 purple shampoos that I have been using and they just don’t provide the same results which is why I was still looking. ...I have naturally gray/white hair. This shampoo works better than any other “purple” shampoo I’ve tried, and I’ve tried a lot of them!
What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Safe
- Damage/Split Ends/Breakage
$64.00
Good quality shampoo!!...This shampoo is a dream come true for color treated hair. ...I have tons of breakage near the scalp which leads to baby hairs, but the shampoo helped out with those and made my hair so smooth!
What it is: A gentle, sulfate-free shampoo made with all-natural colorants to tone, neutralize, and brighten all shades of color-treated and natural hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Fading
- UV Protection
ITEM: 2974780
Size: 10 fl oz/296 mL
$28.00
What it is: A violet-toning shampoo that gently cleanses while neutralizing brassy tones to keep blond and silver hair looking bright and refreshed.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Key Benefits:
- Brightens blondes
- Neutralizes brass
- Sulfate-free
Ingredient Callouts: It is vegan and cruelty-free.
What Else You Need to Know: A vivid violet shampoo that helps neutralize brassy tones while gently cleansing blond and silver hair. Designed to refresh and brighten color, this toning formula leaves hair looking cooler, clearer, and more luminous without stripping moisture. Ideal for maintaining blond, gray, and silver shades
$30.00
Verb Purple Shampoo...Gave this shampoo to my Moom who has gray hair and embracring it. ...Great shampoo...I received Verb purple shampoo to try and I liked it because Works great on gray hair.
What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair.
Hair Texture: Straight, Wavy, and Curly
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
Key Benefits:
- Cleanses and brightens blonde hair
- Enhances cool tones
- Neutralizes brassy hues
Highlighted Ingredients:
- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.
- Acai Extract: Is high in hair-nourishing antioxidants.
Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.
What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to
$22.00
My hair felt great after this, the clean lasted as long as my normal shampoo (2-3 days), and my hair LOOKED great. ...I’ve purchased the travel size in the past, just for convenience. It’s a good shampoo...if your hair isn’t color treated. It definitely lightened my hair color.
What it is: A volumizing, lightweight cleanser that helps create body—leaving hair looking healthy and feeling soft.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Dryness
$18.00
By the light of my silvery hair...I now have a silvery gray hair color it completely changed my color...it left deposits of blueish grey on my front platinum panels... ...No more brittle hair...I recommend this to me and women anyone who has blonde or gray hair. It is so good for your hair and I am really serious about this it is the truth!
What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Brassiness
Key Benefits:
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened hair
- Provides extraordinary color protection
Formulation: Liquid
Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage.
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
