Plum Lip Stain

What it is: A clean, lip + cheek sheer dewy tint with hydrating hyaluronic acid glides on for a comfortable, buildable, natural glowy flush of color.

Formulation Type: Lip Stain, Blush

Benefits: Hydrating, Long-wearing

Highlighted Ingredients: 

- Hyaluronic Acid: Provides skin and lip hydration.

- Niacinamide and Squalane: Condition to provide a silky finish.

- Three-Step Stain Mixing Technology: Creates a transfer-proof hint of color.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What it is: A lightweight, buildable lip and blush stain formulated with moisturizing ingredients for a jelly pop of color.

Highlighted Ingredients:
- Triple Berry Complex: Skin-protecting properties.
- Lemon Fruit Extract: Moisturizes and visibly brightens skin.
- Olive Squalane: Moisturizes skin and provides antioxidant action.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This versatile lip and blush stain comes in six juicy shades for a jelly pop

What it is: A glossy, hydrating liquid lip stain with creamy color that leaves lips feeling moisturized all day.

Formulation Type: Lip Stain

Benefits: Hydrating and Long-wearing

Highlighted Ingredients:
- Tuberose: Is sourced from Yves Saint Laurent’s Ourika Community Garden in Marrakech, Morocco to smooth lips.

What Else You Need to Know: This is a luxurious lip stain with buildable color and a high-shine finish. This care-infused formula feels lightweight on lips while providing immediate hydration and up to all-day lip comfort.

Clinical Results: In a consumer test of 142 women, results showed:
- Lips felt instantly hydrated
- Lips felt moisturized

What it is: An iconic liquid lipstick with all-day, transfer-proof wear—now in an evolved formula for hyper-lightweight comfort.

Formulation Type: Liquid Lipstick

Benefits: Long-wearing

Highlighted Ingredients:
- Raspberry Stem Cells: Nourish lips and provide all-day comfort.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: Featuring high-pigment, matte shades (including petal-soft neutrals and intoxicating pops

What it is: A matte, longwearing lip tint that gives lips smudge-proof color and moisture for a moisturizing, comfortable feel and soft-blur velvety finish.

Formulation Type: Lip Stain

Benefits: Hydrating and Long-wearing

What Else You Need to Know: A plush-matte lip tint with 8-hour* moisture and 8-hour* longwear that's smudge-proof and won't feather or bleed. The soft-focus blurring effect makes lips look smooth and velvety. Plus, the custom carved applicator easily outlines lips. 

*instrumental tests on 30 participants.

What it is: A luscious, long-wearing lip tint that glides on effortlessly for a splash of moisturizing, kiss-proof color with a juicy, dewy finish.

Formulation Type: Lip Stain

Benefits: Hydrating, Long-wearing

What Else You Need to Know: 

Elevate your lip look with this moisturizing yet lightweight tint with a pretty, dewy finish that visibly smooths fine lines. The juicy formula gives lips all-day comfort and 8 hours* of moisture. The custom spoon-shaped applicator allows you to effortless outline your lips. 

*instrumental test on 28 participants

What it is: An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day.

Formulation Type: Lip Stain

Benefits: Long-wearing

Highlighted Ingredients:
- Jojoba Seed Oil: Moisturizes and creates a protective barrier over lips to lock in hydration.
- Sunflower Seed Oil: Antioxidant-rich; soothes and protects from environmental stressors.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.

What Else Y