Preppy Eye Makeup

What it is: A buildable, flake-free mascara that lengthens, lifts, and curls for more voluminous lashes.

Highlighted Ingredients:
- Shea Butter: Conditions and protects against irritation.
- Beeswax: Coats and lengthens the look of lashes with soft flexibility and hold.
- Keratin: Fortifies and promotes healthy lashes.

Ingredient Callouts: This product is cruelty-free and gluten-free.

What Else You Need to Know: This lightweight, nourishing formula contains beeswax and carnauba wax to weightlessly condition your lashes. Shea butter and keratin fortify to enhance and nourish the look of lash condition. A dual-sided brush allows you to define, lift, and separate lashes with precision.

What it is: A lash lifting, waterproof mascara that targets every single lash for instantly longer, thicker, and more lifted lashes with no clumps.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing, Waterproof

What Else You Need to Know: This mascara has up to 24 hours of waterproof wear and pushes up lashes for an eye-opening effect to create fully fanned-out volume with no flakes. The lightweight formula doesn’t weigh on lashes so it’s comfortable all day and is the perfect mascara for sensitive eyes or contact lens wearers.

Clinical Results: In a consumer test realized on a panel of 103 women:
- 95% saw instant lash lift
- 94% saw instant volume
- 90% saw clump-free lashes

What it is: A versatile cream-to-powder blush and eyeshadow that creates a visibly radiant finish from eye to cheek with buildable coverage and a lightweight feel.

What Else You Need to Know: This two-in-one eyeshadow and blush has a creamy, sheer finish that can be layered for a more intense color impact. The buildable formula is infused with Valentino's signature Roma-Light Complex™, crafted with color-boosting pearls for a highlighted, visibly radiant skin finish.

What it is: A couture eyeshadow quad featuring four eyeshadows with high pigment payoff and a soft, oil-enriched formula for up to all-day wear.

Highlighted Ingredients:
- Coffee Seed, Sweet Almond, and Fig Cactus Oils: Add soft texture and long-lasting yet gentle staying power.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, retinyl palmitate, oxybenzone, coal tar, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: A couture eyeshadow quad with four luxurious shades for edgy sophisticated looks, encased in an exquisite, quilted palette. Satin, matte, metallic, and shimmer finishes apply smoothly for up to all-day wear. Enriched with pre

What it is:

A kit with everything you need to apply your first pair of false eyelashes with no measuring, no trimming—just glue and go.

What Else You Need to Know:

Comfortable, lightweight, natural-looking false lashes for everyday wear. They can be used 25+ times. The White Latex-Free Lash Adhesive is a non-irritating formula that is perfect for lash beginners. The Too Easy Lash Applicator allows for precise and easy lash application.

This set contains:

- Would I Lie? (subtle and elegant, this fluttery natural lash is our go-to for both work and play!)

- Mini Latex-Free Lash Adhesive (dries clear)

- Mini Too Easy Lash Applicator

What it is: An endlessly buildable mascara that lengthens, defines, and volumizes for a natural-to-bold lash, with a clean, pigment-rich, and flake-free formula.

Formulation Type: Volumizing, Curling

Highlighted Ingredients:
- Carnuaba and Candelilla Wax Blend: Ultra-creamy texture for maximum build.
- Shea Butter: Nourishes and protects lashes.
- Plant-Dervied Ester: Rich pigment payoff, boosts wear time.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Ultraclean, safe ingredients for the delicate eye area. A plant-based wax blend delivers nourishing length and volume without clumping, flaking, or transferring. Go natural to bold—in just a fe

What it is: A dual-ended liquid eyeliner with a fine calligraphy tip on one end, and brush on the other for a range of sleek to dramatic effects.

Ingredient Callouts: Free of sulfates, parabens, and fragrance.

What Else You Need to Know: Formulated in the blackest shade of black, this dual-ended liquid liner delivers ultimate precision and makes fluid strokes easy to achieve. With a fine calligraphy tip on one end and a brush tip on the other, it creates a spectrum of transforming effects, from classic, sleek lines to dramatic wing-tips or a sultry, doe-eyed effect.

What it is: A creamy, dimensional eyeshadow and face glitter with unique reflective qualities and intense sparkle for a hyper-pigmented wet-look shine.

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

What Else You Need to Know: This lightweight and comfortable formula offers one-swipe smooth and creamy application. The multi-dimensional light shifting formula gives a high-intensity sparkle and a hyper-pigmented wet-look shine. It’s also multi-use for face and eyes.