Protein Treatment For Curly Hair

What it is: An extra-rich, nourishing hair mask for all curly and coily hair types that intensely moisturizes to protect against breakage and reconstruct damaged curls, leaving hair soft and bouncy.

Hair Type: Fine, Medium, and Thick

Hair Texture: Wavy, Curly, and Coily

Hair Concerns:
- Curl Enhancing
- Dryness
- Damage/Split Ends/Breakage

What it is: A customizable conditioner mask that supports curl definition, reduces frizz, and maintains bounce for curly, damaged hair. Enhance your conditioner mask even further with Curl Executive, Frizz Genius, and Moisture Shot Hair Goal Concentrates. Our PRO line is our most concentrated collection to date and specifically targets damaged hair. This Adaptive Bonding Complex repairs mechanical, chemical, and heat damage, thus promoting stronger, more resilient hair over time.

What it is: A deeply hydrating protein hair mask that can be used as a pre- or post-wash treatment, to strengthen, soften, and add shine to dry, damaged hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Medium and Thick

Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Blended with quinoa and proteins to hydrate dry hair
- Softens, strengthens, and adds shine
- Can be used as a pre- or post-wash deep protein treatment

Highlighted Ingredients:
- Gold Quinoa: A complex blend of amino acids to repair, hydrate, and protect against external aggressors.
- Hydrolyzed Wheat Protein: A vegetable protein that seals the hair cuticle to

What it is: A weekly protein treatment for severely damaged strands that’s scientifically shown to strengthen hair up to 2X after one use.

Key Benefits:
- Advanced Rice Protein Complex helps strengthen damaged hair cuticles
- A blend of nourishing natural oils and vitamins helps restore the hair’s elasticity
- Fast-acting formula strengthens hair up to 2X after one use

Highlighted Ingredients:
- Rice Protein Complex: Protects hair against damage by strengthening the cuticle with protein.
- B Vitamins: Help improve elasticity and moisture retention.
- Algae Extract: Provides a potent dose of antioxidants to help nourish and protect hair.

What Else You Need to Know: This 98 percent naturally der

What it is: A softening and strengthening treatment mask that delivers slip, curl elongation, and definition to coils, leaving hair fortified and hydrated.

Hair Texture: Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Damage, Split Ends, and Breakage
- Dryness

Key Benefits:
- Delivers slip, curl elongation, and definition to coils without weighing down curls
- Strengthens, fortifies, and decreases breakage
- Hair will be left hydrated, silky, and pampered

Highlighted Ingredients:
- Rice Water Ferment and Moringa Seed Extract: Softening and strengthening.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-

What it is: An all-in-one curl conditioning and cleansing cream that removes impurities while taming curly or wavy hair.

Hair Texture: Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Shine

Key Benefits:
- Cleanses and moisturizes curly hair
- For elastic, voluminous, controlled curls
- Soft, light, shiny hair

Highlighted Ingredients:
- Noto Almond Extract: Rich in proteins, B-vitamins, vitamin E for volume and density.

Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan.

What Else You Need to Know: This shampoo and conditioning cream for curly or wavy hair promotes elastic, soft, an

What it is: An elasticity-boosting hair spray for naturally curly or wavy hair that controls frizz, revitalizing curls and keeping curls bouncy between washes.

Hair Texture: Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Frizz

Key Benefits:
- Boosts curl and minimizes frizz
- Rich in proteins, vitamins B and E
- Elasticizing, revitalizing treatment for wavy and curly hair

Highlighted Ingredients:
- Noto Almond Extract: Rich in proteins, B-vitamins, and vitamin E for volume and elasticity

Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan.

What Else You Need to Know:

What it is: A taming, nourishing hair mask to bring softness and hydration for wavy to curly hair.

Hair Texture: Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Frizz

Key Benefits:
- Hydrates, nourishes, volumizes curls
- For controlled, soft, workable curls
- Rich in proteins, B-group vitamins, vitamin E, unsaturated fatty acids, magnesium, iron, potassium, copper, and phosphorus

Highlighted Ingredients:
- Noto Almond Extract: Rich in proteins, B-vitamins, and vitamin E for volume and elasticity.

Ingredient Callouts: Free of parabens and sulfates SLS & SLEs. It is also vegan.

What Else You Need to