Shadow Eye Makeup

What it is: An innovative dual-ended cream-and-liquid shadow stick.

Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.

What Else You Need to Know: Swipe on the creamy, high-pigment shadow for instant impact, then layer on the chrome liquid-shadow flakes for multifaceted dimension.

What it is: A pressed-powder eyeshadow with an ultra-creamy texture that delivers a beautifully diffused, blurring effect.

What Else You Need to Know: Experience a weightless kiss of color with Powder Kiss Soft Matte Eye Shadow. This shadow covers eyes with pillow-soft, matte color and uses soft-focus filter technology to deliver a beautifully diffused, blurring effect. The highly blendable, luxurious formula smooths onto lids with an ultra-creamy, exceptionally soft texture that glides onto lids.

What it is: A long-wearing, blendable eye primer and cream eye shadow that can be worn alone or with other products and lasts for up to 24 hours.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclocarban.

What Else You Need to Know: A highly pigmented, blendable eye primer and cream shadow that goes on creamy and dries to an intense, vibrant finish that lasts for up to 24 hours. The innovative second skin-like formula blends smoothly over lids and creates seamless, buildable coverage that will not streak or crease.

What it is: A twelve-pan eye shadow palette innovated with one-swipe, pure pigment payoff for wearable to whimsical looks.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, and triclosan.

What Else You Need to Know: This palette features 12 eyeshadows in a lightweight, silky-smooth texture in a range of finishes. These first-of-its-kind formulas seamlessly melts across lids – allowing for effortless application, buildability, and blendability as you customize your eyes your way. These are MAC Cosmetics’ most pigmented eye shadows to date is formulated with up to 25% higher pigment load compared to previous M·A·C Eye Shadow palettes.

What it is: A highly pigmented pressed powder eye shadow that's easily blendable in a wide variety of textures and finishes.

What Else You Need to Know: Highly pigmented powder. Applies evenly, blends well. Can be used wet or dry. Available in a wide variety of textures and finishes.

Added benefits:
- Dermatologist tested
- Ophthalmologist tested
- Non-acnegenic
- Safe for contact-lens wearers
- Can be used wet or dry

What it is: A swipe-on shadow stick that delivers bold color in seconds with 12-hour wear that’s smudgeproof, water-resistant, and non-flaking.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This creamy shadow stick seamlessly glides onto lids to sculpt, define, and spotlight eyes with smudgeproof, water-resistant wear for up to 12 hours. One swipe unlocks high-impact color, all-day wear, and instantly bold looks—no brushes, no fallout, no fuss—while enhancing your natural eye color.

What it is:
A hybrid shadow that's smooth like a cream, blendable like a liquid, and finishes like a powder.

What it does:
This modern hybrid formula combines the smoothness of a cream, the blendability of a liquid, and the finish of a powder with long-wearing color and prismatic reflections. Its creamy, silky, near-fluid formula creates luminous, well-defined eye looks in finishes from sheer, crystallized light to stunning metallic.

The long-wearing formula lasts for up to six hours of crease-proof, fade-proof, flake-proof, stay-true color. It is dermatologist- and ophthalmologist-tested, safe for contact lens wearers, non-acnegenic, and suitable for all skin types. It can be used wet or dry.

What it is: A high-impact liquid shadow that displays an ethereal shift between two shades that complement each other.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: When applied, its high pigment immediately resonates through a dazzling multidimensional chrome look. This liquid shadow acts as a stand-alone eyeshadow, lip, or cheek pigment. It delivers crease-proof, up to all-day wear and is optimized for a masterful, dual-color explosion.

What it is: A clean, plant-derived performance eyeshadow stick with major pigment payoff.

Highlighted Ingredients:
- Ceramides
- Caffeine
- Glycerin

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These Shadow Slide Long Wear H20 Shadow Sticks are clean, high-performance eyeshadows with major pigment payoff and a hydrating, cooling sensation from Freck Beauty’s 40 percent water-based formula. They contain caffeine that works to visibly depuff lids, while Japanese loquat leaf extract helps visibly ease inflammation.

Clinical Results: Based on an in-home use study of 37 subjects:
- 95% said it was highly pigment

What it is: A super-long-wear shadow stick that glides onto lids without tugging to create an effortless matte or pearl finish, perfect for sensitive eyes or oily lids.

Highlighted Ingredients:
- Caffeine: Known to help inflammation and puffiness while visibly brightening.
- Hydrolyzed Collagen: Known to tighten the look of skin and visibly reduce fine lines and wrinkles.

What Else You Need to Know: Superhero No-Tug Shadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick with up to 16-hour wear. Featuring IT Cosmetics’ exclusive no-tug technology, this blendable, waterproof eyeshadow stick glides onto your lids without tugging on your delicate eye area.