Eyes are the windows to the soul, and what better way to showcase their beauty than with trending eye makeup? From sultry smoky eyes to vibrant pops of color, there is a world of possibilities when it comes to enhancing your eye game. Whether you're a makeup enthusiast looking to stay on top of the latest trends or a beginner eager to experiment, these are your go-to sources for all things eye makeup.
$36.00
PERFECT for the latte makeup trend! So creamy...But this is the easiest cream shadow I’ve ever applied to my eyes! The shade Vachetta is PERFECT for the latte makeup trend! ...If you're wanting to do the "latte" makeup trend, this is the perfect product to use!
What it is: A buildable cream eyeshadow for a sheer wash of color—now in two finishes.
Highlighted Ingredients:
- Jojoba Extract: For a smooth, blendable cream texture.
- Microfine Pearls: Give a multidimensional wash of color.
Ingredient Callouts: This product is vegan.
What Else You Need to Know: This buildable, cream eyeshadow gives a sheer wash of color that wears comfortably all day with zero creasing or fallout. Available in both a matte and pearlescent sheen finish, the blendable formula glides on easily and sets to a smooth finish. Wear it alone or layered for added depth.
Size: 0.04 oz/ 1.2 g·ITEM: 1051325
Color: Stash - dark golden green
$33.00
Long lasting, creamy, vibrant colors....no tugging on the eye, jsut smooth color...have 4 colors, the latest is Penny--a beautiful bronze for summer!...I love the Uban Decay glide on pencils.they are so easy to apply and do not smudge after they set.The colors are gorgeous. My latest purchase is oil slick which is a shimmer light black.I love these pencils.
What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.
Highlighted Ingredients:
- Vitamin E
- Jojoba Oil
- Cottonseed Oil
Ingredient Callouts: Free of parabens. It is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: The Space Cowboy eyeliner gives you a warm shimmery nude liner in the same 24/7 formula—so you get a smooth application without dragging or pulling. Once dry, this eyeliner pencil is waterproof and smudge-proof for up to 16 hours of wear. Try it and see why it’s the number-one luxury eye pencil.
Size: 0.45 oz/13.5 mL·ITEM: 2906048
Color: Perfect Brown
$38.00
I just tried this new brown mascara with the latest launch palette in nature and they are like a dream together. ...I like this trend with brown mascara, looks much more natural, than black!
What it is: A volumizing mascara for visibly fuller, longer, and lifted lashes—this clump-resistant formula was perfected by Mario after 25 years of artistry.
Formulation Type: Volumizing, Lifting and Lengthening
Benefits: Long-wearing
$53.00
I am always on the hunt for the latest and greatest and was intrigued when this came out. ...Big Beautiful Eye Lashes!...This little thick wand has lengthen my eye lashes and thicken them and not just upon application but it last all day WITHOUT smearing under my eyes!
What it is: A high-impact, high-drama mascara with a jumbo brush that fans out lashes while thickening, curling, and lifting for the ultimate eye-opening effect.
Formulation Type: Curling
What Else You Need to Know: Designed exclusively for this mascara, the jumbo brush grabs and visibly pushes each lash upward. The unique mascara formula creates a long-lasting curl that holds in place.
$46.00
I have ultra sensitive eyes - cannot wear contacts, use eye creams or most eye makeup. ...I've tried all the latest & greatest, but this still beats them every time, hands down.
What it is: An iconic defining mascara that creates the look of longer lashes with a flake-free, non-clumping formula.
Ingredient Callouts: Free of sulfates SLS and SLES, formaldehydes, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.
What Else You Need to Know: This lengthening mascara defines lashes using polymers formulated to lift and lengthen. The comb-like brush compliments the lengthening formula with a "hedgehog" bristle pattern that dispenses the perfect amount of product while separating for a natural eyelash look.
Size: 0.27 oz/ 8 mL·ITEM: 2474146
Color: Black
$19.00
It give them fullness and length. it is perfect for the new “clean girl” trend....It gives me length and that feathery natural lash for everyday natural makeup which I love! I highly recommend it if you’re looking for that feathery look that’s trending now!
What it is: A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
Formulation Type: Volumizing, Curling, and Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.
Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.
What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.
$21.00
Have been using the black colored one for a while and when I saw the brown one option I decided to try out to change things a bit. I have hazel eyes and I know it would look good. It really brings my eye color out and I love it ❤️...The colour just makes the eyes pooped and beautiful. It enhanced the eye look beautifully.
What it is: An ultra-pigmented and buildable vegan mascara that quickly delivers larger-than-life volume with lengthening and curling benefits.
Formulation Type: Volumizing, Curling, Lengthening
Ingredient Callouts: It is vegan.
What Else You Need to Know: Get an extravagant lash look with just a few brush strokes. This ultra-buildable and long-lasting vegan formula allows you to take your lashes from friendly to fierce. The hourglass-shaped brush attends to every lash for a fast, volumizing effect. It’s available in a classic intense black, vibrant eye- catching blue, and a chocolate brown.
Clinical Results: In a test measuring brush strokes, results included:
- +122% volume after 10 brush strokes
Size: 0.29 oz / 8.5 mL·ITEM: 2836070
Color: 01 Nero - black
$45.00
[I received this product in exchange for my honest review] This mascara is great. Makes my eye color pop up and adds deep to my eye makeup look. ...I'm obsessed with Prada Beauty's latest launch! From the luxurious packaging to the innovative applicator, this mascara is unique and stunning.
What it is: A lash-extending mascara delivering visible lash length, lift, and clean definition without clumping or flaking.
Highlighted Ingredients:
- Hyaluronic Acid Complex: Nourishes and hydrates lashes helping them maintain elasticity.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know:
Size: 0.34 fl oz / 10 ml·ITEM: 2707149
Color: Black - intense black, soft matte
$35.00
It removes very easily with makeup wipes, does not flake. Only thing is that it irritates my eyes, something in this causes my eyes to water and burn....I am always looking for the latest and greatest mascara and welcomed the opportunity to try this one!
What it is: A lengthening and volumizing mascara designed to deliver sexy, extension-effect lashes that curl with every coat.
Formulation Type: Volumizing, Lengthening
Highlighted Ingredients:
- Biotin: Supports strong, healthy-looking lashes.
- Collagen: Visibly boosts lash volume.
- Peptides: Enhance the look of lash length and fullness.
Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.
What Else You Need to Know: Meet the ultimate mascara, a formula for extension-effect lashes that curl with every coat. Create extreme volume while lengthening and sculpting your lashes from root to tip—without any flaking, clumping, or smudging.
