Everyday Glam

What it is: An essential collection of warm- and cool-toned, neutral eyeshadows for day-to-night wear in a travel-friendly palette.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, hydroquinone, triclosan, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free.

What Else You Need to Know: This palette brings together eight eyeshadows that range from essential mattes to glam shimmers. Combining six favorite shades from the original Soft Glam Eye Shadow Palette and two shades from the cult-classic Norvina Palette, this collection features a fully pigmented, blendable formula.

What it is: The ultimate cool-toned, everyday taupe essential featuring Natasha’s favorite eyeshadow, Nurture, alongside four tones and textures of that shade.

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

What Else You Need to Know: Inspired by Natasha's favorite shade from her best-selling My Dream Eyeshadow Palette, the My Mini Dream Eyeshadow Palette is the ultimate cool-toned constellation. Perfect for on-the-go use, this palette showcases Natasha's signature highly pigmented, seamlessly blendable formulas, all beautifully sealed in her hand-painted, designed palette. With a range of neutral-taupe nudes, this gem effortlessly creates looks from subtle, everyday matte to ful

What it is: A champagne-toned highlighting powder that brightens up your complexion in an instant for a diffused and gorgeous glow.

Finish: Natural

Formulation: Pressed Powder

Highlighted Ingredients:
- Jojoba Seed Oil: Facilitates an easy glide and seamless application.
- Pearlescent Pigments: Deposit a refined shimmer for the most luminescent finish.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This baked highlighter does it all. It enhances your skin, giving you an instant highlight for lit-from-within radiance. It also brightens up your eye area and adds sultry shimmer to your Cupid’s bow or to the tip of your nose. Basically, it’s your hero

What it is: An alluring eye quartet helps you create a limitless wardrobe of sensuously sun-sculpted eye looks.

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: This radiant quartet of eye shadows contains strong, long-wearing formulas that are formulated to stay put, while the versatile finishes sculpt and define glamorously glowing, sun-kissed looks. It helps you achieve bronzed beauty effortlessly with this wearable and universally flattering array.

This Set Contains:
- 4 x 0.045 oz/ 1.3 g Eyeshadows in Nude Solaris (pale-golden shimmer), Velvet Eclipse (charcoal-brown matte), Sunset Taupe (warm-taupe matte), Gilded Glamour (golden-c

What it is: An everyday palette that creates super-dramatic smokey eyes as well as a variety of natural and extreme glam looks.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: This palette includes shades named after the ideal place to apply them, helping you recreate glam makeup looks. It‘s as if you have special insider makeup tips from Natasha Denona herself when you apply these shades.

What it is: A double-ended crayon that delivers shimmering eye looks in seconds—get ready to sparkle.

Highlighted Ingredients:
- Sparkling Pearls
- Water

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Iconic London wanted to create a product that was quick and easy to use but still delivered that iconic ultra-glam payoff. Enter Glaze Crayon: your new glistening, sultry-eyed best friend.

What it is: A set of pre-glued, these self-adhesive lash clusters that are perfect for beginnings, easy to apply and mess-free.​​

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: Handmade with lightweight and natural-looking fibers, these Self-Stick Lash Clusters are applied underneath your natural lashes for a seamless look. Use three clusters per eye for a full lash extension look or one to two clusters to create a half lash.

What it is: A creamy medium-full coverage concealer, with active skincare ingredients to brighten, depuff & blur, delivers a natural finish for up to 19 hour wear.

Coverage: Medium

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients: 
- Capsicum Annuum Leaf: Fades the look of dark circles, visibly reduces puffiness, and supports skin regeneration with a priming effect.

- Portulaca Grandiflora: Has antioxidant to fights inflammation and visible signs of aging.

- Biomimetic Pigments: Adapt to the skin’s texture, providing flexible, natural-looking coverage.

What it is: An everyday eyeshadow palette with rosy neutrals, pinks, purples, and mauves in a mix of matte and shimmer finishes for glam or natural eye makeup looks.

Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.

What it is: A collection of vegan and cruelty-free false lashes made from soft, lightweight fibers that mimic the look and feel of real lashes.

Ingredient Callouts: It is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These high-quality false eyelashes enhance any look by adding subtle fullness, volume, and length. Each lash is handmade with soft fibers and an ultra-thin, clear nylon band to allow for easy application and comfortable wear. With proper care, you can wear these reusable styles 15 to 20 times.