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universally flattering eye makeup

Sephora customers often prefer the following products when searching for universally flattering eye makeup.

The best eye makeup for everyone is the kind that looks good on everyone. If you're looking for a way to make your eyes look bigger and brighter, there are plenty of ways to do it. Here are some of the best universally flattering eye makeup products.

tarteFake Awake Eye Highlighter

Size: 0.007 oz/ 0.21 mL·ITEM: 1900984

Color: Universal Nude

290 Reviews

$22.00

I like to add it to my water lines for the appearance of a wider eye and it's perfect. Such a flattering shade and glides on silly smooth....Very natural looking, flattering for mature eyes, if you try to brighten and enlarge the size of your eyes....Great for mature eyes

What it is: A tug-proof gel eyeliner in a universally flattering nude and white highlighter shade.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. It is also cruelty-free.

What Else You Need to Know: This product is vegan, dermatologist and ophthalmologist tested, and is safe for contact lens wearers.

Urban DecayEyeshadow Primer Potion

Size: 0.33 oz / 10 mL·ITEM: 1941277

Color: Sin - subtle pale nude shimmer

11.4K Reviews

$27.00

Love it - helps my shadow stay put all day, no creases, and is a universally flattering color! Definitely a must...I've been using it for more than a year. And my eye makeup never messed up after using it. Urban decay does so well in eye makeups.

What it is: An award-winning nude eyeshadow primer that ensures vibrant, crease-free wear for up to 24 hours.


Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.


What Else You Need to Know: This long-lasting eye makeup base keeps eyeshadow crease-free, eye color vibrant, and application smooth. Formulated with polymer technology, this vegan beauty eyelid primer serves as the perfect eyeliner or eyeshadow base, filling in any surface imperfections and prepping lids for all-day wear.

Laura MercierCaviar Stick Eye Shadow - Roseglow Collection

Size: 0.05 oz/ 1.64 g·ITEM: 2451359

Color: Rose Thorn - shimmering plum rose

800 Reviews

$32.00

The shades are, dare I say it, universally flattering and very buildable. I was gifted two through Influenster, but you can bet I will be purchasing them all as soon as they are back in stock!...Easy and flattering!...I received this one and Kiss From a Rose as a sample and boy oh boy, are these shades flattering! I was worried the plum tone would be too much for my pale skin but it is super flattering and easy to blend.

What it is: A long-lasting, creamy eyeshadow stick, with self-adjusting pearls, that adds luminosity to the skin.

Highlighted Ingredients:
- Light-Reflecting Pearls: Infuse shade with subtle, natural dewiness.
- Transparent Roseglow Micas: Deliver jewel-like reflections for a dewy 3D glow that self-adjusts.

What Else You Need to Know: This multitasking eyeshadow stick delivers both easy application and high-definition, long-lasting color. It is long-wearing, transfer-proof, and crease-resistant and glides seamlessly onto lids. This eyeshadow stick blends and layers beautifully, while the self-adjusting, light-reflecting pearls bring natural dewiness to all skin tones.

$62.00

I tried it on immediately overtop my existing eye makeup and it is so smooth, blends with no effort and is a stunner.

What it is: An alluring eye quartet helps you create a limitless wardrobe of sensuously sun-sculpted eye looks.

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: This radiant quartet of eye shadows contains strong, long-wearing formulas that are formulated to stay put, while the versatile finishes sculpt and define glamorously glowing, sun-kissed looks. It helps you achieve bronzed beauty effortlessly with this wearable and universally flattering array.

This Set Contains:
- 4 x 0.045 oz/ 1.3 g Eyeshadows in Nude Solaris (pale-golden shimmer), Velvet Eclipse (charcoal-brown matte), Sunset Taupe (warm-taupe matte), Gilded Glamour (golden-c

MAKE UP FOR EVERArtist Color Pencil Brow, Eye & Lip Liner

Size: 0.04 oz/ 1.41 g·ITEM: 2072718

Color: 100 Whatever Black

1K Reviews

$22.00

I bought this after watching David (Razzano) demonstrating a YouTube tutorial on a makeup technique for hooded eyes. He used a darker and warmer shade, but since I am older than his model and find that subtler makeup looks more flattering on me these days, I chose the Total Taupe. ...Perhaps it was that the shade wasn’t flattering, but I found that it was difficult to use as an eye pencil, and too dry for a lip pencil.

What it is: A cult-favorite, ultra-blendable pencil that can be used on lips, brows, eyes and face to create endless looks from natural to bold.

What Else You Need to Know:Line, define and contour with one richly-pigmented pencil in a creamy, long-lasting formula with a comfortable matte finish. Available in universally flattering shades for every skin tone, whether you are looking for the perfect lip liner or soft contour shade.

$60.00

Amazing creamy powder formula. So flattering on mature or wrinkly eyes! A beautiful satin matte finish....Soft, blend like a dream, flattering for all skin types and ages. Not flat mattes!

What it is: A nude eyeshadow palette with two easy-to-wear, satin-matte eye looks—one cool, one warm—with a creamy, velvet formula that is smoothing and flattering for all.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: This palette includes three cool, caramel-brown shades and three warm, bronze shades for a universally flattering nude-toned, smokey eye look.

$62.00

There’s no fall out at all, which surprised me because I was able to do my face before my eye makeup. I’d definitely recommend this to everyone!...I love how this eye shadow and the shimmer. I feel like my skin and eyes look like I'm glowing with the shimmer.

What it is: A palette of ultra-versatile, universally flattering warm bronze eyeshadows in glitter, pearl shimmer, and buildable matte finishes.

What Else You Need to Know: Burnished bronze and copper shades span an array of finishes ranging from crystalline sparkle to buildable, creamy matte. The luxe oil-enriched powder formula glides on a silky, even layer of intensely saturated color in a single swipe for a seductively sultry look. This palette is designed for both aspirational artistry and everyday wear.

This Palette Contains:
- 4 x 0.05 oz/ 1.7 g eyeshadows

$33.00

I was surprised how flattering these colors were on my eyes for a cool toned palette! ...The rose-hued shades are very flattering and are ultra-blendable.

What it is: A mini vegan eyeshadow palette that is inspired by the fan-favorite Naked3 Palette and features six all-new universally flattering rosy-neutral eyeshadows.

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: These high-pigment vegan shadows apply smoothly, blend evenly, and last up to 12 hours. This everyday eye palette is made for every skin tone, eye color, and mood. These velvety shadows can be worn solo or layered to create a monochromatic wash of color or a bold, smoky-eye look.

This Palette Contains:
- 6 x 0.035 oz/ 0.99 g eyeshadows in Glassy (ivory sheen), Public (peachy-champagne shimmer), Laced Up (dusty-rose matte), Stolen (mauve shimmer), Right Time (grey-plum matte), Spiced (dee

$45.00

I think the warm tones are very flattering on my dark eyes and the shades blend nicely with each other without getting muddy. ...Great portable shadows Flattering warm colors...Goes on nicely I love the warm colors Very flattering. Easy to take with me with the great case

What it is:
A party-in-a-palette featuring 12 all-new, warm and cozy shades to celebrate tartelettes and the wearable shades they’ve asked for.

What it does:
This palette features the perfect combo of rich and warm, wearable mattes and lustrous shimmers in universally flattering lid, crease, and liner shades. The powder formula is infused with tarte’s signature Amazonian clay for intense payoff, long wear, and creamy texture. The palette is arranged in rows of three for easy looks to mix and match.

This set contains:
- 12 x 0.053 oz/ 1.5 g Eyeshadows in S'more (pinky beige), Sunrise (golden beige), Sunset (bronze), Crackle (brown with gold flecks), Cashmere (pale peach), Warmth (terracotta), Flame (metallic rust), Cozy (brick)

DiorBACKSTAGE Eyeshadow Palette

Size: 0.4 oz / 12 ml·ITEM: 2695070

Color: 010 Copper Essentials

431 Reviews

$52.00

Beautiful, universally flattering shades! Bonus: it films gorgeously! ...A wonderful color palate! I have green eyes and pale skin and every color is flattering and can be mixed with another.

What it is: An all-in-one eyeshadow and primer palette with one primer and eight blendable shades in matte and shimmer finishes.

What Else You Need to Know: These all-in-one eye palettes have everything you need to prime, shade, and highlight for runway-ready eyes. It includes an eye primer that reinforces shadow hold and enhances the look of pigment, and eight shades designed to blend beautifully and be used as either eyeshadow or liner.

The Dior Backstage Eye Palette is available in four universal shade ranges: rosy hues with cool undertones, brown neutrals with warm undertones, fiery neutrals in amber tones, and luminous neutrals in rosewood tones to create an array of customizable eye makeup looks.

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amazing eye makeup
“Won't smudge, won't flake or end up under your eyes. And I love the way it washes off! Doesn't require makeup remover, just a mild soap and comes right off with no racoon aftermath”
Classy Eye Makeup
“If you’re looking for a chunky glitter, THIS IS NOT IT. It’s a classy, elegant tale on glitter and I LOVE IT”
fancy eye makeup
“The idea of combining the 2 is fabulous, but the amount of product you actually get is disappointing”
glamour eye makeup
“I tried it on immediately overtop my existing eye makeup and it is so smooth, blends with no effort and is a stunner”
lavender eye makeup
“I've noticed that for the lavender shimmer it's best to use a fluffy brush (using a dense brush) will not allow the bristles to pick up much of the glitter/shimmer. the rest of the shades work best with a dense brush. the fuchsia and brown eyeshadows are fine to use without a damp brush. although you can dampen the brush to get a bolder color payoff for the fuchsia color. for the golden/pinkish shimmer a damp dense brush works both. ”
dramatic eye makeup
“Beyond thick lashes with one stoke - DRAMA!!! I love that it has castor oil as well. My lashes are now beyond thick and now have DRAMA”
sultry eye makeup
“I love this Smokey eye. Is just amazing. I use every day and stay on my eyes all day long”
everyday eye makeup
“very natural lash, adds a touch of glam for a nice daily look. however, if you’re used to some boldness these can really throw you off with how natural they are. cant go wrong with these, the clusters make it slightly customizable for each eye and works well on monolid/hooded asian eyes”
crystal eye makeup
“Obsessed! It’s like gold crystals and you don’t really see the color much. I gave it 4 stars because I turned over the compact and the product fell out and I had to push it back in”
trending eye makeup
“I was at the Chicago Michigan Ave Nordtstrom's 2019 Spring Trend Show. I saw a LOT of great eye make-up. They call out some amazing artists for this event”