Neutralizing shampoos are a must-have addition to your hair care routine for those looking to combat brassiness, dullness, or unwanted tones in their hair. Designed to neutralize unwanted colors and tones, these specialized shampoos help maintain the vibrancy of your hair color while keeping it looking fresh and radiant. Whether you're a blonde battling yellow tones, a brunette fighting brassiness, or a redhead aiming to enhance your fiery hues, neutralizing shampoos offer a solution to keep your locks looking their best.

$62.50
This is one of the best purple shampoos that I’ve used and I’ve tried a fair few. ...Kerastase Bain Ultra Violet Anti-brass purple shampoo is ultra pigmented to neutralize orange and yellow tones revealing more silver tones.
What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Safe
- Damage/Split Ends/Breakage

$42.00
This shampoo not only did an amazing job of neutralizing any brassiness in my hair, but it also left my hair feeling incredibly soft and manageable. ...I love this shampoo because the lather is great as well....Really solid shampoo for blondes.
What it is: An ultra-violet shampoo that tones brassy hues and is clinically shown to strengthen and hydrate for hair that’s soft, bright, and more manageable.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Damage, Split Ends, and Breakage
- Brassiness
Key Benefits:
- Tones brassiness
- Strengthens and prevents future breakage
- Gently cleanses
Highlighted Ingredients:
- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.

$76.00
Kims First Review of Shu Uemura Shampoo...Does an awesome job neutralizing any brassiness that your hair may be showing. ...The purple is very intense and it’s an anti-brass neutralization range for every blonde looking to neutralize unwanted yellow tones for long lasting cool results, intense nourishment, and an untouched glow.
What it is: A moisturizing daily shampoo with Japanese-sourced white peony that gently cleanses, soothes, and adds shine to highlighted or lightened blonde and gray hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Safe

$30.00
Great dry shampoo...Great dry shampoo! I have used soooo many dry shampoos and this one gave nice color/ volume and smelled good....The most interesting thing about this product that you don't find in other dry shampoos is that it has a slight purple hue, this is to help neutralize brassiness which I really like.
What it is: A dry shampoo formula, tinted purple to disappear in blonde and lighter hair colors, that refreshes, absorbs oil and odor, extends styles, and boosts body.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Oily Scalp
- Volumizing
Key Benefits:
- Refreshes hair and extends style
- Boosts body while cleansing hair
- No benzene detected

$19.00
This shampoo did a pretty good job of neutralizing the brassiness on my super blonde highlights but not z. ...Morroccanoil is a Good product. I used it to Neutralize my blonde hair which worked well. I would recommend this to other dyed blonde people.
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Brassiness
- Damage, Split Ends, and Breakage
- Color Safe

$64.00
Good quality shampoo!!...You don’t have to keep it on for too long which you have to do with some color treated shampoos. It is so gentle on hair and I always notice that my hair is way less frizzy when I use this shampoo. ...In comparison to other shampoos, the color after dyeing actually lasts a little longer.
What it is: A gentle, sulfate-free shampoo made with all-natural colorants to tone, neutralize, and brighten all shades of color-treated and natural hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Fading
- UV Protection









