Plush Mascara

What it is: An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible.

Formulation Type: Curling and Lengthening

Highlighted Ingredients:

- Vegan Lash-Wrap Technology: Four vegan waxes wrap each lash for precise definition and weightless volume.

- Monoi Oil and Marigold Extract: Help strengthen and condition lashes, so they look healthier and feel soft.

What it is: A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.

Formulation Type: Volumizing, Curling, and Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.

What it is: A lengthening mascara for up to 70% visibly longer lashes with lifted, sculpted definition and smudgeproof, long-lasting wear for up to 24 hours.

Formulation Type: Lengthening

Benefits: Long Wearing

Highlighted Ingredients:
- Arginine Amino Acids: Leave lashes feeling weightless, supple, and flexible.

What Else You Need to Know: This lengthening mascara delivers bold color, sculpted volume, and smudgeproof wear. The Infinity-Loop brush grips, coats, and separates lashes for clump-free length and volume. The buildable formula allows you to transform lashes from natural fanned-out volume to more dramatic lash looks.

Clinical Results: In an instrumental test with 30 volunteers:
- 91

What it is: A waterproof version of Size Up Mascara that provides immediate and long-lasting XXL volume and wear for super-size lashes—even underwater.

Formulation Type: Volumizing, Curling, Lengthening

Ingredient Callouts: It is vegan.

What Else You Need to Know: Experience mascara for XXL lash volume, even underwater. With its long-wear, waterproof, vegan formula, Size Up Waterproof delivers longer, curlier, super-size, and separated lashes in the blink of an eye. Another Size Up Waterproof benefit? Its hourglass-shaped wand has short fibers in the center to load lashes and give them intense black volume, plus long fibers at the ends for separated lashes. It’s XXL mascara from every angle. It also has iconic me

What it is: An ultra-black, buildable, vegan mascara delivers a quick hit of lash volume and length.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long wearing

Highlighted Ingredients: 
- Cellulose Microspheres: Adds volume.

Ingredient Callouts: Free of parabens, formaldehydes, 

What it is: A clean, buildable, volumizing mascara for intensely fuller-, thicker-looking lashes that won’t flake, clump, smudge, or droop for up to 12 hours.

Formulation Type: Volumizing

Highlighted Ingredients:
- Weightless Cloud Fiber Tech: Cloud-like fibers puff up lashes for light-as-air volume and lift that lasts.
- Murumuru Seed Butter and Hemp Seed Oil: Condition and nourish for softer-, healthier-looking lashes.
- Buildable Vegan Waxes: Provide creamy, buildable texture that doesn’t flake or clump.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Get high volume that won’t weigh down lashes.

What it is:
A whipped, creamy lash primer that conditions and preps for the perfect mascara application.

What it does:
Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush coats each lash from root to tip, making them thicker and longer—letting you build dramatically better-looking lashes that look like false lashes. Formulated with protective panthenol and conditioning vitamin E, this primer strengthens lashes for high-volume application.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is fragrance-free.

What it is: A mascara, for volume and immediate lash lift, that has a continuously buildable, clump-resistant formula.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

What Else You Need to Know: Continuously buildable and clump-resistant, this formula is MAC Cosmetics’ best mascara for volume and immediate lash lift and length. The Superstack Mega Brush delivers volume to longer or upper lashes, while the Superstack Micro Brush delivers precise application to shorter or lower lashes.

What it is: A revolutionary tubing mascara with a 24-hour flake-free and smudge-proof formula that has lengthening ‘tubes’ that wrap lashes for XL length, lift, and lash love.

Formulation Type: Curling and Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Shea Butter: Moisturizes.

- TLC Complex with Niacinamide, Biotin, and Panthenol: Provides thicker, longer, more conditioned-looking lashes.

- Tubing XL Peptide Blend: Provides extra length, lift, and pigment.

What it is:
A 36-hour, full-blast, volumizing mascara that creates massive volume without weighing down lashes.

What it does:
Get out of this world lashes. Now available in a perfect "try-me" size mini, this gravity-defying formula contains aero-particles, which are one of the lightest known materials, derived from space technology. This innovative, intense, pitch black mascara layers easily for bigger impact. Its custom big slimpact! brush is designed to reach from root-to-tip and corner-to-corner of both your upper and lower lashes for big volume with 360-degree reach. This smudge-proof, water-resistant, volumizing mascara is also formulated with provitamin B5 to support natural lash thickness and strength.