What it is:
A three-piece mini eye set featuring metallic nude shades of the long-wearing, waterproof, budge-proof Magnetic Luminous Eye Color pencils.

What it does:
This mini set will take you from nude to metallic with three easy-to-use eye pencils. These über long-wearing Magnetic Luminous Eye Color pencils provide intense color and precise lining. They also highlight and prime lids for all-day wear. These fun pencils are waterproof and crease-proof—making them ideal for oily lids—to see you through morning to night. The creamy formula glides on smoothly, and is super easy to blend and create a quick, easy "nude, but better" look.

This set contains:
- 3 x 0.088 oz/ 2.5 g Magnetic Luminous Eye Color in Burnish, Nudity, Smoke
- Jumbo pencil sharpener
- Mini tin with mirror

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product has been dermatologist-tested for the most sensitive skin. It is preservative-free, gluten-free, fragrance-free, and is not tested on animals.

"This trio of Magnetic Luminous Eye Colors are so easy to draw and smudge a nude smoky eye or an effortless wash of color for everyday. We love how creamy and smooth they apply, then set for all-day wear!"—Ally and Taylor Frankel, NUDESTIX Co-Founders and Chief Inspiration Officers

What it is:
A silky pencil liner with no sharpening required.

What it does:
This automatic eye liner pencil twists up and glides on to line and define with ease. It smudges to a smooth blur of color with the convenient smudge tool on the opposite end. It needs no sharpening and the silky, transfer-resistant formula is always ready and stays on all day.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
Ophthalmologist tested.

What it is:
A superwearable, sheer, creamy color for stunning eyes.

What it does:
This sheer wash of lightweight, creamy color is easy to wear and will make your eyes pop. Simply glide this layerable and long-wearing formula on for a swift tint, contour with another to add depth, and yet another to highlight. Best of all, it never needs sharpening—just swivel up to reveal more of the shadow.

What it is formulated WITHOUT:
- Parabens

What it is: A smooth, luxurious, no-crease, no-smudge cream eyeshadow with lustrous glow.

What Else You Need to Know: This luxurious, cream eyeshadow illuminates eyes in the lustrous glow of eight ultra-pigmented, metallic shades—from the sun-spark gleam of Sphinx to the glittering, sea-inspired Siren Blue. The versatile, cool, and creamy formula seamlessly glides onto the lid to brighten eyes without creasing or smudging.

What it is:
A volumizing mascara that dramatically defines, lengthens, and lifts for fuller-looking, ultra-black lashes, minus any clumps.

What it does:
Give your lashes a visible lift with this cult-favorite mascara that delivers up to three times the volume in as little as a single stroke. The hourglass-shaped brush boasts dense, molded bristles that grip every hard-to-reach lash for dramatic definition, major length, and serious curl. Infused with glossy, patent leather pigments, vitamins, and antioxidants, this mascara nourishes and softens for fierce, flexible, fanned-out lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain synthetic fragrances, synthetic dyes, or petrochemicals.

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look—now available in two vibrant shades.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.

What it is:
An intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
Better Than Sex mascara contains a film-forming polymer for smudge-proof, all day wear and unique peptides for the deepest, intense black possible.

It is the number one bestselling prestige mascara in the U.S.*

*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, January through February 2018.

What it is:
A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.

What it does:
This Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with a 360-degree magniLASH wand.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is ophthalmologist and dermatologist-tested, safe for contact lens wearers, hypoallergenic, vegan, and formulated without mineral oil, triclosan, and gluten.

Looking for a waterproof version? Check out Lights, Camera, Splashes™ Waterproof Mascara.

What it is:
An ultra-volumizing mascara that delivers instant dimension for epic lashes.

What it does:
Experience ultimate volume and the look of thick, false lashes with Velvet Noir Major Volume Mascara. The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama. The super-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. Velvet Noir gives you the thickest lashes in one sweep. Apply Velvet Noir Major Volume Mascara on its own, or layer with O!Mega Lash Volumizing Mascara (sold separately).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes.

"I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier."—Marc Jacobs

This product is cruelty-free.

What it is:
An innovative, water-resistant mascara with tube-technology for maximum hold.

What it does:
Blinc Mascara is the original tube-technology mascara. It's invented to form tiny water-resistant "tubes" around your lashes for maximum amplification and hold, rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and don't run, smudge, clump, or flake, even if you cry or rub your eyes.

What else you need to know:
This mascara adds both volume and length, to give you a radiant natural look that lasts all day. Neither water nor pressure alone will remove Blinc Mascara. Only the combination of lots of warm water and gentle pressure (no need for harsh makeup removers) will slide the tiny tubes effortlessly off your lashes into your hand. Upon removal, you will actually see the tiny tubes slide into your hand.

Blinc Mascara has been clinically tested to be non-irritating, making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold, and ease of removal is without compromise.