Looking to achieve luscious, healthy-looking locks? Look no further than our collection of keratin hair products. Whether you're battling frizzy hair, seeking smoother strands, or simply wanting to strengthen and nourish your hair, these products are designed to deliver salon-worthy results right in the comfort of your own home. Packed with the power of keratin, a protein naturally found in hair, these products work to repair and protect your tresses, leaving them looking and feeling their absolute best. Explore our range of keratin hair products and say hello to hair that's irresistibly soft, shiny, and oh-so-gorgeous.
$61.00
Weightless hair!...I love the fact that it has Alpha Keratin 60ku protein. I feel my cuticles are smoother and that my hair has less frizz. ...This smooth shampoo is really gentle on my hair and it smells really great. I love that this shampoo gives my hair great shine an does a great job at giving my hair lots keratin.
What it is: A smoothing shampoo that works to both cleanse and calm unruly hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy and Curly
Hair Concerns:
- Frizz
- Straightening/Smoothing
- Damage/Split Ends/Breakage
$52.00
I use 6-in-1 Styler mixed with Moisture-Defining Whip prior to AirWrapping my hair and BAM, gorgeous curls that last all day & all night BUT WITHOUT ANY DAMAGE! ...When I use this, I love that it takes the place of so many styling products. If you're looking for a product that leaves your hair healthier while making your hair look gorgeous at the same time, this is it!
What it is: A universal styling cream that primes hair to add softness, shine, and light hydration while strengthening, polishing, and protecting from heat.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Shine
- Heat Protection
- Color Safe
$64.00
I love a shampoo that helps with my specific hair needs. As someone with very fine hair, I’ve enjoyed using this product. ...I was looking for a product that would repair my hair while I used it, and this is amazing because it has keratin in it.
What it is: This gentle shampoo supports healthy growth and thickness by clearing debris from the follicle, balancing the microbiome, and nourishing hair and scalp with Alpha Keratin 60ku CLINICAL® protein and other fast-acting ingredients. Perfect for anyone with thinning hair.
Hair Type: Fine and Medium
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Thinning
- Scalp Buildup
- Volumizing
$49.50
Kinda smells like grapefruit or some sort of citrus fruit, which I like! Love that this product has keratin. This product does everything it claims. ...good keratin brand...I have wavy to curly hair, prone to dryness and frizz. This product makes my hair soft and shiny.
What it is: A nourishing, lightweight conditioner to enhance manageability, reduce flyaways, and protect against damage.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Damage/Split Ends/Breakage
- Dryness
- Frizz
$90.00
What it is: An advanced leave-in treatment mask with rosemary extract and 5% vegan keratin that smooths, softens, and strengthens hair immediately and over time.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Damage, Split Ends, and Breakage
- Frizz
- Straightening and Smoothing
Key Benefits:
- Softer, smoother, healthier hair after first use
- Long-term strengthening, repair, and protection
- Minimizes frizz
Highlighted Ingredients:
- Rosemary Oil/Water/Extract: Smooths, softens, and nourishes.
- 5% Vegan Keratin: Strengthens, restructures, and fortifies weakened strands.
$61.00
I received this product in exchange for my honest review. Like many others, my hair is dry and fragile from using heat and bleach products. ...Formulated with a first-of-its-kind Alpha Keratin 60ku®, this shampoo works to rebuild damaged hair with each use.
What it is: A shampoo that rebuilds damaged hair with each use, gently dissolving daily buildup while filling in cracks of damage to leave hair healthy, soft, and supple.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight and Wavy
Hair Concerns:
- Damage/Split Ends/Breakage
- Dryness
- Color Fading
ITEM: 2329811
Size: 2 oz/ 60 mL
$26.00
Curly hair treat!...This product is a must have for curly hair. It really adds moisture for dry or damaged hair. ...I have used a number of Virtue products and this is great. Not much more hydrating than the Virtue range for thinning hair so I will stick to that range because I prefer the texture and result.
What it is: A conditioner to nurture and bring dry, damaged, and depleted hair back to hydrated health.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight and Wavy
Hair Concerns:
- Damage/Split Ends/Breakage
- Dryness
- Color Fading
$64.00
Gifted by Virtue Labs. I read that keratin could make curly hair “behave” better so I was excited to try this. ...As a 2C/3A long haired curly girl with dyed hair, many products do not play nicely with my fragile strands.
What it is: A silicone- and sulfate-free conditioner that detangles, de-frizzes, nourishes, hydrates, and protect curls from humidity, heat, and environmental damage.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy, Curly, and Coily
Hair Concerns:
- Curl Enhancing
- Damage/Split Ends/Breakage
- Dryness
$61.00
The formula gently cleanses while infusing my hair with Alpha Keratin 60ku®, which helps repair and strengthen each strand. ...This shampoo was really great for my hair ! It has keratin in it and made my hair so soft and smooth !
What it is: A rich, non-drying shampoo that gently cleanses and maintains the natural curl pattern while removing excess oils and buildup.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy, Curly, and Coily
Hair Concerns:
- Curl Enhancing
- Color Safe
- Oily Scalp
$116.00
I just love this Flourish’s patented and proprietary Alpha Keratin 60ku CLINICAL strengthens, thickens, and enhances the brows like no other. ...The product is easy to use and not irritating at all.
What it is: A thickening serum with patented Alpha Keratin 60ku Clinical® protein, stimulating extracts, and peptides for fuller brows and fewer uneven patches.
Highlighted Ingredients:
- Alpha Keratin 60ku CLINICAL®: Anchors the brow, supports new growth, and thickens and enhances.
- Specialty Tetrapeptide Blend and Red Clover Flower Extract: Reactivates follicles to fill in uneven patches and enhance fullness.
- Natural Microalgae Extract: Prevents brow loss, improves volume, and makes brows stronger.
Ingredient Callouts: This product is gluten-free and cruelty-free.
What Else You Need to Know: Flourish® Brow Density Booster is unlike anything you’ve tried thanks to Alpha Keratin 60ku®, a uniq
