Sulfate-free blonde shampoos are specifically designed to cater to the needs of blonde hair, keeping it vibrant and free from brassiness. These shampoos gently cleanse the hair while preserving its natural oils and preventing color fading, making them ideal for maintaining a beautiful, luminous blonde shade. With sulfate-free blonde shampoos, you can enjoy a longer-lasting, brighter blonde and keep your hair looking fresh and radiant.

$19.00
Nice toning shampoo for blonde hair. Smells nice, sulfate free and didn't dry out my hair. ...This purple blonde toning shampoo works great and honestly better than most others that I’ve tried. ...Works very good and is sulfate free!
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Brassiness
- Damage, Split Ends, and Breakage
- Color Safe

$30.00
The scent was light and pleasant , the lather was pretty good even though it is sulfate free . I was relieved that it didn’t dry my hair out , this was a huge plus . ...Verb Purple Shampoo smells great and lathers wonderfully. Made for blondes and grays, it helps keep my platinum blonde looking salon fresh!
What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair.
Hair Texture: Straight, Wavy, and Curly
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
Key Benefits:
- Cleanses and brightens blonde hair
- Enhances cool tones
- Neutralizes brassy hues
Highlighted Ingredients:
- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.
- Acai Extract: Is high in hair-nourishing antioxidants.
Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.
What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to

$62.50
Kerestase blond shampoo is the bomb! Perfect for those brassy blondes that need help. ...The best!...As all you blondie’s out there know, maintaining a brass free blonde is difficult, and it’s also expensive getting your hair dyed as frequent as maintaining a bright blonde needs.
What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Safe
- Damage/Split Ends/Breakage

$40.50
The Best!...Sulfate free too which is important for blondes and is missing from a lot of other purple shampoos....Blonde Perfecting Purple Shampoo is a game-changer for blondes and brunettes alike.
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Brassiness
- Damage, Split Ends, and Breakage
- Color Safe

ITEM: 2504124
Size: 250 mL/ 8.5 oz
$49.00
does amazing work for blondes!!...To make up for the drying, I use the olapex bond shampoo first, the purple and then the bond conditioner...The best purple shampoo for cool blondes...Cool toned blonde here, and this is the best purple shampoo I’ve ever used!
What it is: A purple shampoo that leaves blond, lightened, and gray hair soft, hydrated, and 3X brighter.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
- Color Safe
- Dryness
Key Benefits:
- Boosts hair’s brightness by 3X
- Neutralizes yellow tones
- Hydrates hair
Highlighted Ingredients:
- Microfine Pigments: Evenly tone and brighten by reaching porous areas of hair.
- Shea Butter: Nurtures, replenishes moisture, and detangles for soft, shiny hair.
- Olaplex Bond-Building Technology™: Promotes strong, healthy-looking blond and gray hair.
Ingredient Callouts: Free of parabens, formal

$42.00
must have for blondes...this shampoo does WONDERSSS for my highlights! you definitely have to be a bit generous compared to normal shampoos but i haven’t found anything quite like it that makes my blonde from brassy to fresh out the salon....The formula is gentle and sulfate-free, which is great for maintaining the health of my hair.
What it is: An ultra-violet shampoo that tones brassy hues and is clinically shown to strengthen and hydrate for hair that’s soft, bright, and more manageable.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Damage, Split Ends, and Breakage
- Brassiness
Key Benefits:
- Tones brassiness
- Strengthens and prevents future breakage
- Gently cleanses
Highlighted Ingredients:
- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.

$30.00
dry shampoo for blondes...love this dry shampoo but most of all is because i am blonde it has a nice scent also...A blondes best friend!...It totally keeps my salon color looking great. A dry shampoo that actually works AND enhances your blonde?
What it is: A dry shampoo formula, tinted purple to disappear in blonde and lighter hair colors, that refreshes, absorbs oil and odor, extends styles, and boosts body.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Oily Scalp
- Volumizing
Key Benefits:
- Refreshes hair and extends style
- Boosts body while cleansing hair
- No benzene detected

$62.50
Soft blondes- this is it!...Only the bottle has the tint, the shampoo is clear. It manages to rehydrate and shine my blonde without bleaching it down to platinum, which I find some purple shampoos do. ...This shampoo brought moisture and shine back to my blonde hair!
What it is: A daily shampoo formulated with hyaluronic acid to strengthen lightened or blonde hair while deeply cleansing, hydrating, and improving shine.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Dryness
- Damage/Split Ends/Breakage
- Color Safe

$18.00
I also really appreciate that this is sulfate free as well....Pureology Blonde Shampoo...It’s very high quality! It’s sulfate free, and 100% vegan! After 1 use there were no longer any brassy tones in my hair.
What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Brassiness
Key Benefits:
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened hair
- Provides extraordinary color protection
Formulation: Liquid
Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage.
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.

$50.00
The best sulfate free shampoo I’ve tried!...This is the best repair shampoo I’ve used. Not only is it sulfate free, but it also cleanses my hair without stripping it dry. ...Great shampoo! Love that it’s color safe and sulfate free.
What it is: A restorative daily shampoo that builds new bonds to strengthen weakened hair, improve elasticity, and care for damage.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Color Safe
- Shine
- Damage, Split Ends, and Breakage
Key Benefits:
- Reduces frizz
- Repairs damage
- Strengthens hairs and improves elasticity
Highlighted Ingredients:
- Honey Bond-Building Complex: Builds new bonds to strengthen and support repair.
- Wildflower Honey and Honey Ferment: Improve elasticity to prevent breakage.
Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil. It is also cruelty-free.









